DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on how small businesses can stand out online and attract more organic visitors to their websites during the holiday season.

1) DO KEYWORD RESEARCH & SEARCH BEHAVIOR ANALYSIS

According to Consumr Buzz CEO Jeffrey Diebner, a good small business SEO strategy starts with keyword research and an understanding of users’ searching patterns.

“The first step is to research related keywords. Use free search tools like Google Search Console to get this data,” said Diebner. “Then, use a tool like Google Trends to study the peaks and valleys of last year’s holiday patterns to get an idea of when people are searching for your products or services. This will give you a solid foundation on keyword usage that you’ll use to optimize your website.”

2) BUILD PERSONAL BRAND CONTENT

WriterArmy CEO and founder Sully Chaudhary suggests developing a personal brand to build trust.

“Work on personal brand content during the holidays to drive more sales,” said Chaudhary. “Build content out for founders/co-founders and salespeople with helpful info and promos combined. 74% of Americans trust a person with a notable personal brand and I expect that number to rise even more.”

3) CREATE ORIGINAL CONTENT FOR AFFILIATE PRODUCTS

As explained by Christine Wetzler, founder and president of Pietryla PR & Marketing, businesses should avoid copying product information for their content to rank better.

“Please be thoughtful and original with your content if you use affiliate links and product information,” said Wetzler. “It’s fairly common to use submitted product information around the holidays. There is a misconception that affiliate links damage SEO, but that is only if you use them with repetitive content, such as cutting and pasting from a product description. If the content adds value and is relevant, Google does not mind an affiliate link.”

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4) TARGET HOLIDAY-RELATED KEYWORDS & USE SEMANTIC KEYWORDS

For Content Spotlight founder Somnath Roy, businesses will see an increase in organic traffic when they strategically use keywords in their posts.

“SEO agencies should focus on creating new blog posts promoting different products relevant to the holiday season targeting appropriate keywords,” said Roy. “These keywords should be well-researched and wisely selected and LSI semantic keywords should be included as well in the article. These posts should be able to bring in considerable organic traffic to the website and increase engagement.”

SOURCE: PR Web

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Scheduled for release in the fourth quarter of 2022, the VICUNA ecosystem offers users VINA FitNet, which uses modern technology to allow online buyers to try a product on their virtual selves before buying it and earn by any action related to perfume/fashion industry. The VR with smell further enhances the shopping experience. The platform features buyers, sellers, and reviewers who will have the opportunity to earn through their participation in multiple activities happening on the VICUNA FitNet. The 21st-century technology of the pattern recognition method by VICUNA enables users to monetize any kind of activity in the metaverse allowing them novel and potential passive income opportunities.

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A unique Meta-ID will be created for customers to protect them against cyberspace concern and identity theft threats. The ID will allow users to enter the platform without using their real financial/bank information or credit/debit card details. VICUNA will use Meta-IDs to let customers stay anonymous, keeping their real identities hidden. The ID will be used to make sales and purchases and communicate with other ecosystem members. The Metaverse ID and Credit feature will allow buyers to store credit which will determine their credit power for sales and purchases, keeping the identity safe and secure. The engagement platform will allow public gatherings, yet private ones.

The crypto ecosystem of the project is VINA Token, the private sale of which was conducted in June 2022. The Binance-Smart-Chain (BSC) technology and BEP20 generated 4.5 Billion VINA Tokens that were out for sale at the inaugural price of $0.02, which has seen exponential growth in the span of 3 months, a surge in the value of tokens. The public presale started in September, and the token is in the middle Pre-Public Sale phase, which will be followed by Public Presale in November 2022. VINA Tokens can be purchased at Vina Token Pre-Public Sale. The token will soon be listed on the major cryptocurrency exchanges across the globe.

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This release will include enhancements that drive efficiencies in business optimization and boost community engagement. Key updates include:

• Renter account management can be automated with a new Renter Account Expiration Date feature.
• A new Account Impersonation feature allows website administrators to see exactly what residents see in Nabr Network.
• Enhancements to the Photo Gallery feature encourage greater engagement with new comment and positive reaction options and custom Photo Gallery covers

• New flexibility to the Community Feed offers custom interactive or administrator-only posting for individual Community Feed Channels.

“Nabr Network provides community management companies the technology their business needs to thrive in today’s community association management industry,” said Nabr Network. “Releasing new features every quarter is another demonstration of our commitment to provide best-in-class software for community associations and community management companies.”

Also Read: Quantifind’s Risk Cards Help Define Risk for Financial Institutions

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This tech innovation sprang from a need for emerging natural and organic brands to maximize their footprint and find top merchants for their products. As eCommerce continues to expand at a booming pace, this marketplace will create a dynamic network that will simplify breaking into the general market for up-and-coming brands. It will give emerging brands the ability to publish their listings, including their information, images, and pricing, and distribute them to merchants in real-time.

The strong demand from GreenDropShip’s existing base of merchants to find products to sell made it evident to founder Allen Kaplun that there was a gap in the market. The most promising brands will use the marketplace to showcase their products to a growing consumer base. Due to its extensive functionality and GreenDropShip’s large base of merchants, the marketplace will play an integral role in the future of eCommerce.

Once the brands have registered as “vendors”, they’ll each have a micro-site as part of the marketplace network. On this site, they can showcase their brand as well as set their own policies, shipping terms, prices, and inventory. Plus, they’ll be able to publish their content across GreenDropShip’s network of Shopify merchants as well as those integrated with the site.

This marketplace will also have full integration with GreenDropShip’s Shopify app, making it easy to start, grow, market, and manage a retail operation with services optimized for reliability and a superior shopping experience for consumers. Additionally, GreenDropShip has partnered with the payment processor Stripe to make transactions between vendors and merchants as secure and convenient as possible.

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According to GreenDropShip co-founder and CEO Allen Kaplun, “The upcoming marketplace gives emerging brands in the natural products space an opportunity to showcase their line directly to our ever-expanding base of online merchants. This is a potential target market neither side would have connected with otherwise.”

To help finance the development process, GreenDropShip has partnered with Republic, a leading global FinTech company that specializes in equity crowdfunding, operating multiple online investment platforms, and providing asset management. An equity crowdfunding campaign has just launched to allow investors to own a stake in the company as progress continues.

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“In just five months, we have validated the current popularity and the incremental potential of the Parade brand. Using our proven playbook, we have nearly tripled the number of unique visitors to the established Parade digital assets by further investing in our rapidly growing Lifestyle vertical,” said Ross Levinsohn, Chairman and Chief Executive Officer of The Arena Group. “The ongoing evolution of both the media business and consumer behavior, along with macroeconomic factors contribute to this shift in strategy. We will continue to build on the iconic Parade brand to meet consumers how and where they engage with content.”

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The Arena Group acquired AMG/Parade with brands including Parade Media, enabling the creation of the Company’s new Lifestyle vertical in April 2022. Since the acquisition, Parade.com’s unique visitors have nearly tripled, increasing by 189% according to ComScore. The brand recently built niche-topic sources like Parade Pets launched in August, to expand its lifestyle footprint with others planned.

After careful review, management has decided to wind down the Parade print business after the last edition is distributed in November 2022, as well as the Relish and Spry Living print products after October 2022. A number of Parade employees primarily focused on print will be departing in a one-time restructuring. There are no changes to other print publications of The Arena Group. Sports Illustrated Magazine continues to thrive, with more than 1 million paid subscribers and robust advertising business.

The post The Arena Group to Expand Parade’s High-Growth Digital Business appeared first on ITDigest.

The Multilevel Marketing platform of Fine Infinity has become one of the most popular network marketing companies in South East Asia. It possesses extensive activities in financial markets and network marketing by attracting traders and businessmen.

Fine Infinity focuses on the small investors as they have little chance of succeeding in entering the world’s major financial markets, such as Forex. For this reason, after years of experience in such markets, the team of Fine Infinity decided to create a sustainable and profitable business for many people in a safe and risk-free environment by raising small amounts of capital and aggregating them.

In this regard, people can increase their funds with minimal investments and profit from a robust income plan to receive more benefits with Fine Infinity in this thriving market in the future. People must decide whether to take advantage of this business or not. The company knows the business is risky, so it recommends to never invest all the capital in one trade.

Furthermore, Multilevel Marketing platform of Fine Infinity offers the services of Binary plan. The company’s Binary Plan is a network marketing compensation strategy used by many top performing MLM companies. The new members sponsored by distributors are added either on the left or right leg. Upon adding two new members on either side of the subtree, a binary tree gets formed.

Intending users can view further information on withdrawal clearance times by visiting the Fine Infinity’s plan. If they are unable to locate their withdrawal after the processing time has passed, please Contact Fine Infinity officials.

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The binary plan developed by Fine Infinity is defined as a compensation plan that consists of two legs (left & right) or subtrees under every distributor. Upon adding subtrees, a binary tree gets formed. New members joining after them are spilled over to the downlines or next business level. It provides following features:

• Unlimited depth: Fine Infinity’s Binary plan allows distributors to add members to unlimited levels and earn a high income.
• Group work: With left leg or right spilling preferences, the distributors become active as they must balance the tree for compensations.
• Quick growth: Binary plan offers quick business growth opportunities.
• Spillover: New members after completing the first level is spilled over to the unlimited downline levels.

Fine Infinity provides a convenient platform where it assist their clients to grow their business in a brand. In addition, Fine Infinity has a strong customer support in 24/7 days. The pricing plans of Fine Infinity can be obtained on the official website.

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Haley Marketing has served the staffing industry for more than 26 years. Led by co-CEOs David Searns and Victoria Kenward, Haley Marketing provides website development, digital marketing, branded content, recruitment marketing, and marketing technology products and services to the staffing industry. Currently, the company serves more than 1,400 staffing and recruiting firms worldwide—from one-person start-ups to billion-dollar international firms—to improve recruiting, drive sales, and build stronger brands.

Founded by Jeff Gipson in 2012, Missouri-based Recruiters Websites has built its success on creating and amplifying the highly personalized digital presence of executive recruiters. Their client list is more than 500 strong and includes recruiting and executive search firms of all sizes across the United States and around the world.

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By combining teams and resources, both companies can build upon each other’s strengths to provide better service and value for the staffing and recruiting industry. Both Haley Marketing and Recruiters Websites are dedicated to making world-class marketing fast, easy and affordable for small to midsize staffing and recruiting firms.

“This is an exciting era at Recruiters Websites—for our company, our team and our clients. As we explored next steps in company growth, it was clear that Haley Marketing was the right partner and that now was the right time,” said Jeff Gipson, Recruiters Websites founder and CEO. “We are looking forward to bringing the expanded services and resources Haley Marketing offers to the executive search industry.”

“We are incredibly excited to have the Recruiters Websites team joining Haley Marketing. We are very similar companies that share core values and a mission to serve small to midsize staffing and recruiting firms,” said David Searns, co-CEO, of Haley Marketing. “Going forward, we are committed to maintaining the Recruiters Websites brand—and their team members—as we work together to bring our full range of marketing products, services and technologies to a larger, more specialized recruiting audience. Through our combined resources, we plan to bring world-class marketing solutions that are fast, easy and affordable to implement to executive recruiters and search firms around the world.”

Recruiters Websites is a full-service digital agency dedicated solely to the staffing and recruitment industry. Since 2012, we have helped our customers reach prospective clients and candidates by providing custom website design and development; marketing strategy, automations, advertising and measurement; copywriting and editorial content; SEO (search engine optimization) and management services; and 400+ custom API and application integrations. Learn more at recruiterswebsites.com.

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Flytxt CLTV AI leverages integration capabilities of SAP Business Technology Platform (SAP BTP) and integrates with SAP Customer Data Platform to deliver actionable customer and product intelligence to improve customer experience workflows and decisions, resulting in better business outcomes.

“Capitalizing on customer lifetime value (CLTV) is rapidly becoming a key factor for subscription business success; however, maximizing CLTV has been difficult despite having access to vast amounts of customer data and computing resources,” said Dr. Vinod Vasudevan, CEO of Flytxt. “Simultaneously, subscription businesses are increasingly turning toward outcome-based business models to secure recurring revenue streams. The Flytxt solution helps businesses in the SAP ecosystem maximize CLTV through our well-trained and market-proven AI.”

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Subscription businesses using SAP Customer Data Platform can make use of this add-on solution from Flytxt to have additional customer intelligence in the form of predictive insights, recommendations, and next best actions.

“The Flytxt CLTV AI for CX solution complements our portfolio and enables actionable customer and product intelligence for our customers,” said Carl Kehres, Head of Telecommunication Industry Business Unit at SAP. “We look forward to collaborating with Flytxt to bring the value of our partnership to customers who want to drive cost-effective and sustainable growth in their industry.”

The Flytxt CLTV AI for CX solution:

Leverages Flytxt’s AI/ML models trained with trillions of curated data points to derive accurate and deeper insights on historical and predicted usage behavior of customers
Prescribes recommendations and next best actions at scale for users of SAP Customer Data Platform to help optimize the value of every customer interaction across touch points and journeys

Performs no-code analytics; saves time in performing manual analysis and custom AI/ML model development and training

Supports APIs that can access customer, product, and campaign data from SAP Customer Data Platform and other CX applications and then feeds actionable intelligence back into these systems

To help enable companies to become intelligent enterprises, SAP is expanding its vertical solutions with an ecosystem of industry cloud solutions. The solutions leverage SAP BTP, with advanced technologies, and are interoperable with SAP’s intelligent suite. Flytxt is working with SAP to create offerings that meet specific, telecommunications industry requirements to provide customers with tools to help achieve positive business outcomes. Learn more at SAP Store.

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“They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.”

All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data.

“Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.”

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This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program.

“While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.”

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In his new role, Capstick will lead the sales team in optimizing sales enablement tools and platforms to further improve data integrity and customer insights, while showcasing IWCO Direct’s ability to help clients drive performance across a range of one-to-one channels. He will also work with the leadership team to accelerate sales, optimize customer experiences, and stimulate the growth of the business.

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“We are confident James’ leadership and sales experience will help us unlock new growth potential and retain IWCO Direct’s position as the leader in data-driven marketing,” said Gary Masse, CEO of IWCO Direct. “He comes to us at the perfect time as we continue to invest in new solutions and capabilities that allow clients to reach consumers with highly personalized offers through the individual’s preferred channels.”

Capstick has held various leadership roles during his 30-year career, focused on implementing successful sales processes and enhanced sales pipelines. His experience includes 20 years at Quad Graphics, where he served as Vice President of Sales and Business Development. He also served as Vice President of Sales at Innovairre Communications, where he led the Genuine Pen business, a technology that applies handwritten fonts to print communications.

As a leading provider of data-driven performance marketing results, IWCO Direct’s Power your Marketing approach drives response across all marketing channels to create new and more loyal customers. The company’s full range of services includes strategy, creative, and execution for omnichannel marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, IWCO Direct offers business continuity and disaster recovery services to protect against unexpected business interruptions, along with providing print and mail outsourcing services. The company is ISO/IEC 27001 Information Security Management System (ISMS) certified through BSI, reflecting its commitment to data security. Stay current on direct marketing trends, industry news, postal regulations, and more by subscribing to IWCO Direct’s SpeakingDIRECT blog and following the company on LinkedIn.

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