Ibbaka, a leader in innovative value and pricing solutions for the B2B SaaS sector, proudly announces its recognition as an IDC Innovator in Pricing Optimization for Usage and Recurring Revenue Models, 2024. This accolade underscores Ibbaka’s commitment to transforming value and pricing strategies to enhance revenue and retention for SaaS companies.
In recent years, the software industry has seen a significant shift towards usage-based and recurring revenue models but has often struggled to clearly identify, communicate, price, and demonstrate the value of their solutions. Ibbaka has been at the forefront of enabling value-based SaaS organizations. Combining world-class pricing guidance with Valio, our powerful Value and Pricing Platform, we integrate seamlessly with existing systems to optimize value, pricing complexities, processes, and analysis.
As part of their assessment, IDC noted that “Ibbaka’s Valio offering is unique as it focuses on helping B2B companies offering subscriptions for technology solutions set and execute value-based pricing strategies.” This enables B2B SaaS companies, to identify, quantify, and communicate the value of their solutions, set competitive pricing, and track and adjust based on real-time data analytics. This approach ensures pricing strategies remain aligned with customer value, fostering stronger relationships and increasing net revenue retention (NRR), win rates, and average ACV.
Steven Forth, CEO of Ibbaka, stated, “Our inclusion as an IDC Innovator validates our strategy of combining deep industry expertise with scalable technology to address the dynamic needs of today’s B2B SaaS environment. With slower growth, more educated buyers, almost constant AI innovation, and a push for efficient growth, the need to align value and pricing across the customer journey has never been more crucial, and this is where Ibbaka can drive significant revenue impact. We are focused on continuing to innovate and support our customers as they navigate this next phase of SaaS evolution.”
Source: PRWeb