The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, announced a record number of certified companies and seals in 2022, as the digital advertising industry continued to close ranks against new and emerging threats in fraud, malware, and brand safety.
This year, 231 TAG certified member companies have been awarded 313 TAG seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs with a large majority of recertified seals (62%) awarded through independent validation.
“As the digital advertising industry continues to evolve, so do the criminal activities taking place in our ecosystem,” said Mike Zaneis, CEO of TAG. “TAG and our member companies have worked tirelessly to establish and maintain best-in-class global standards that protect the industry from potentially harmful threats around fraud, malware, and brand safety. We commend the companies who have obtained TAG Certification for 2022, and we look forward to working with them to build even greater success for our industry this year.”
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world’s largest and most influential brands, agencies, publishers, and ad tech providers.