Highmark Health, Google Cloud, and League unveiled their collaboration on an interoperable, digital health platform that makes it simple for individuals to navigate health care and connect to the right tools and resources when and where they need them.
The navigation technology can be envisioned as a “digital front door” to a holistic customer experience and will initially be integrated into a new My Highmark health insurance member portal and mobile application. Via one username and password, My Highmark will provide seamless care navigation, shared care plans, virtual and digital health, simplified bill payment, and cost transparency to Highmark’s 6.8 million members.
The platform will use data to guide consumers through their individualized health journeys, connecting them with the right care at the right time. By creating a pathway that suits each member’s needs and interests, it’s easier to engage in and take the right steps to manage care, which ultimately improves health outcomes and overall population health.
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“While many in the health and tech industries are in early discussions to evolve the consumer health experience, Highmark Health, Google Cloud, and League are in a period of action,” said Karen Hanlon, executive vice president, chief operating officer, Highmark Health. “The blended, personalized experience within My Highmark is a milestone in our Living Health strategy to make health care less fragmented and frustrating to navigate, and simpler for members to proactively engage in their health.”
My Highmark will begin a phased roll out to select populations of Highmark members in January 2023. In addition to providing a single access point for members’ health coverage and care, My Highmark will include third-party partner programs and other employer-sponsored benefit programs—accessible via one app. Consolidated programs will vary based on employer and plan, but some examples include prescription services, virtual chronic condition solutions, telehealth and virtual specialist appointments, dental and vision plans, retirement plans, commuter programs and even pet insurance.
While members may already expect to see availability of some virtual health appointments, such as virtual urgent care, My Highmark will include access to digital chronic condition solutions, as well as virtual multi-specialty practice capabilities, ranging from primary care and pediatrics, to behavioral and women’s health.
“Consumers are demanding seamless, personalized experiences. Highmark Health chose to build on League’s healthcare CX platform to create a digital front door that meets that demand,” said Michael Serbinis, founder and chief executive officer, League. “With industry-leading technology from League and Google Cloud, Highmark Health is engaging members in seamless and holistic health journeys.”