Personetics, a leader in revolutionizing how financial institutions engage and profit from customer relationships, has reaffirmed its commitment to pioneering the new era of Cognitive Banking. By introducing advanced product capabilities, the company aims to strengthen customer loyalty and drive sales while democratizing financial wellness. This AI-powered approach enables banks to build deeper personal connections with customers, empowering them to make smarter financial choices and achieve their financial objectives.
The banking landscape is undergoing rapid transformation, influenced by evolving customer expectations for highly personalized experiences, technological advancements such as GenAI, and industry-wide initiatives like Open Banking.
Advancing Cognitive Banking: New Enhancements and Long-Term Commitment
To support the evolution of Cognitive Banking, Personetics is unveiling key enhancements to its platform, reinforcing its dedication to expanding AI-driven capabilities:
Connected Marketing Systems with Personalized Offers
Personetics is enhancing its integration with marketing data and systems to help financial institutions optimize their campaigns with real-time, contextual offers tailored to individual customer behaviors and financial needs. This shift from traditional segment-based marketing to an intelligent, data-driven approach allows banks to provide personalized financial insights and recommendations at the most relevant moments. For example, a bank can proactively offer a home equity line of credit to eligible customers who have recently increased home improvement spending and exhibit potential balance concerns.
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Expanding Open Banking Capabilities for Greater Monetization
As Open Banking continues to gain traction, Personetics is broadening its platform capabilities to help financial institutions enhance account connectivity and capitalize on external funds. Through sophisticated insights and tailored product recommendations, banks can offer customers a comprehensive financial overview by integrating external financial data. These enhancements address three core Open Banking challenges: motivating customers to connect their external accounts, refining and enriching data for a holistic financial perspective, and creating revenue opportunities from data insights.
Driving AI Innovation with Personetics Labs
Personetics Labs serves as a dedicated center for AI excellence in Cognitive Banking, focusing on the development of next-generation AI and Agentic AI capabilities. The lab is designed to enhance data enrichment models and improve banker productivity, functioning as an innovation hub for AI exploration and experimentation in collaboration with Personetics’ clients.
“Personetics has consistently been at the forefront of innovation, driving toward its vision of democratizing financial wellness,” said Udi Ziv, CEO of Personetics. “We view Cognitive Banking as a new era shaped by the evolving consumer demand for a personal relationship with their bank that helps them make smarter financial decisions and achieve their financial goals. With the new capabilities announced today and our commitment to harnessing the power of AI, we continue to be an industry innovator, providing the tools and technology to create a win-win relationship between banks and their customers. With over 150 million active monthly users worldwide, we believe we can realize our vision on a global scale.”
The rise of Cognitive Banking is further supported by findings from a recently published independent global consumer banking survey sponsored by Personetics. The study revealed that over 70% of consumers desire timely, context-driven financial advice from their banks regarding spending and savings to help them achieve their financial goals. Additionally, 84% of respondents indicated they would consider switching banks to access such services.