Continues to Advance Digital Strategy with Latest Feature Designed to Save Time and Simplify the Bank Onboarding Process
F.N.B. Corporation has unveiled a new automated direct deposit switch feature, marking the latest upgrade to its award-winning digital banking platform. This innovation underscores FNB’s continued commitment to delivering seamless, technology-driven solutions that enhance the customer experience.
Integrated directly into the digital account opening process, the Direct Deposit Switch functionality allows new and existing customers to instantly transfer their payroll direct deposits to FNB with just a few simple steps. The streamlined process is designed to reduce friction during onboarding and further position FNB as the preferred banking partner for individuals seeking speed and convenience.
Looking ahead, FNB plans to expand this digital capability in 2025 by enabling customers to migrate their recurring debit transactions electronically. Both enhancements are powered by a strategic partnership with Atomic, a leading fintech company in which FNB recently invested as part of Atomic’s strategic fundraising round.
“FNB’s digital strategy is designed to drive client acquisition, engagement and primacy, and it is a major force behind our success gaining share throughout the footprint,” said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and First National Bank. “Our work with Atomic is the latest in an ongoing series of investments we have made in fintech partnerships and proprietary technology that make it easier to start or grow an FNB relationship.”
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The launch builds on FNB’s digital ecosystem, anchored by its proprietary eStore® platform. eStore® offers consumers and businesses a user-friendly interface to explore personalized banking solutions, receive tailored product suggestions, schedule consultations with financial experts, and access educational content. With the eStore Common application (Common app), users can apply for up to 30 different financial products in a single, unified process, enhancing both efficiency and convenience.
By adding direct deposit automation to its suite of digital tools, FNB has made it possible for customers to complete the entire account setup—finding, opening, and funding an account—entirely through Online or Mobile Banking in just a few minutes.
According to Delie, these enhancements are translating into tangible results. “We use technology, including AI, to increase the speed with which we connect clients with the optimal products for their needs. Since launching the eStore Common app, monthly averages for consumer deposit and loan applications have increased approximately 30 and 40 percent, respectively,” he added.
The Direct Deposit Switch feature is available to both new and existing FNB checking, savings, and money market account holders. To use the service, customers simply log in to Online or Mobile Banking, select the relevant account, search for their payroll provider, sign in to their employer account, and receive confirmation that their payroll direct deposit has been successfully redirected to FNB.