Lili, the all-in-one financial platform built specifically for small business owners, has announced the launch of a new suite of tools aimed at empowering online merchants to grow and scale with greater ease. Through Lili Connect, the company’s embedded finance integration, top eCommerce platforms can now offer their users customized banking, accounting, and tax solutions—directly within their platforms.
As online retail continues to surge, small businesses increasingly depend on digital storefronts to drive revenue. According to PYMNTS Intelligence, nearly 80% of small businesses rely on eCommerce as a primary sales channel. Supporting this trend, the U.S. Census Bureau reported that U.S. eCommerce sales reached $1.192 trillion in 2024, representing 16.1% of all retail sales—a year-over-year increase of 8.1%.
Despite this growth, traditional banking and accounting tools often fall short of meeting the specific demands of online sellers. Challenges such as managing high transaction volumes, accessing store revenue in real time, and processing cross-border payments require purpose-built financial solutions.
Lili Connect addresses these needs head-on by embedding robust financial services into leading eCommerce platforms. Through new integrations with Convesio, North Commerce, and Hostinger, merchants can now open a business checking account from within their existing platform. The embedded solution provides instant access to store earnings, automated bookkeeping and tax features, and streamlined international payments—all designed to reduce financial friction and simplify daily operations.
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As the eCommerce landscape grows more complex, small business owners face mounting responsibilities—from managing product inventory to tracking finances and scaling operations. With WordPress powering over 40% of the internet, many online merchants use it as the foundation of their stores. In response, Lili has also developed a dedicated WordPress plugin that integrates key financial tools into merchants’ existing workflows. This enables users to track earnings, manage expenses, and access banking services in one unified dashboard—boosting operational efficiency and financial clarity.
“eCommerce entrepreneurs drive innovation and growth in the U.S. small business community, and they need financial tools that keep up with their pace,” said Lilac Bar David, co-founder and Chief Executive Officer of Lili. “We’re excited to partner with leading eCommerce platforms to provide online merchants with seamless, integrated financial solutions that simplify banking, accounting, and payments—so they can focus on growing their business.”
“Partnering with Lili allows us to give WooCommerce merchants quick access to their funds with ConvesioPay, at no additional cost—unlike other providers who charge for funding transfers,” said Convesio CEO Tom Fanelli. “This seamless integration ensures that merchants can set up their Lili account effortlessly during onboarding, making cash flow management easier than ever.”
“We are joining forces with Lili to offer an even better experience for our customers,” said Domantas Patinskas, Head of Business Unit at Hostinger. “This partnership helps freelancers, small business owners, and online sellers – especially those using WooCommerce – get their businesses up and running faster. Instead of managing separate providers, customers get a smoother set up for both hosting and finance, saving time and effort.”
This latest expansion builds on the momentum of Lili Connect, which officially launched in 2024. Most recently, Lili introduced banking services for eligible non-U.S. residents who operate U.S.-based businesses—broadening its reach to support a diverse and global entrepreneurial base.
As the eCommerce industry evolves, Lili remains committed to developing flexible, innovative financial tools that empower small business owners to succeed in a dynamic digital marketplace.