Visa, a worldwide leader in digital payments, has introduced its Stablecoins Advisory Practice, a new strategic offering from Visa Consulting & Analytics (VCA) designed to help financial institutions, fintechs, merchants, and enterprises navigate the expanding world of stablecoin technology.
As stablecoins continue to gain traction with a market capitalization exceeding $250 billion, Visa’s annualized stablecoin settlement volume has reached a $3.5 billion run rate. The launch of this advisory practice underscores Visa’s commitment to helping organizations identify market fit, build strategy, and drive real-world implementation for stablecoin and tokenized payment initiatives.
“Working with Visa Consulting & Analytics gave VyStar access to Visa’s scale, crypto expertise, and specialized consulting talent a combination that is hard to match in the consulting world,” said Lauren Morrison, vice president, Payments Products, VyStar.
Accelerating Stablecoin Adoption with Expert Guidance
Visa’s Stablecoins Advisory Practice brings together deep payments experience and blockchain knowledge to support clients at every stage of their stablecoin journey. The service includes:
- Stablecoin education and market trend programs, highlighted by a dedicated course offered through Visa University
- Strategy development and market entry planning tailored to organizational objectives
- Use-case evaluation and go-to-market planning for effective product commercialization
- Technical enablement and integration support to connect stablecoin solutions with existing infrastructure
These services are designed to help businesses respond to evolving regulatory standards and capitalize on opportunities where tokenized money and on-chain payment systems intersect with traditional systems.
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Client Perspectives: Real-World Value
“Putting our members first has always been our mission, and we’re committed to exploring innovations that strengthen financial health and convenience for those we serve. Stablecoins may represent an opportunity to enhance speed and lower cost in payments, so with the support of Visa, we are evaluating how this technology could fit into our broader strategy to deliver meaningful value to our 15 million members worldwide,” said Matt Freeman, senior vice president, Navy Federal Credit Union.
“Visa Consulting & Analytics brings together Visa’s scale, expertise and specialized consultants to offer a unique service, and Pathward appreciates the invitation to be one of the first banks to explore this work with them,” added Anthony Sharett, president of Pathward. “Stablecoins could provide innovative solutions for the financial services sector, and Visa’s team delivered impressive work, insights and actionable recommendations for businesses exploring them.”
Building on Visa’s Blockchain and Payments Leadership
The stablecoins advisory initiative builds on Visa’s longstanding efforts in blockchain-enabled payments. Visa was among the first major networks to pilot stablecoin settlement using the USDC token, and today supports over 130 stablecoin-linked card issuing programs across more than 40 countries. The company is also piloting Visa Direct features that allow businesses in select regions to pre-fund cross-border payouts using stablecoins and deliver payments directly into stablecoin wallets.