Xero has announced the global launch of its new AI-powered analytics capabilities, bringing enterprise-grade business intelligence tools directly to millions of small business owners to help them make smarter, faster decisions with greater confidence. The enhanced analytics features embed customizable dashboards, visualisations of key financial metrics, cash flow projections up to 180 days with “what if” scenario planning, and AI-generated insights that simplify complex financial data all within the Xero platform itself eliminating the need for specialised data analysts and external tools. This initiative follows Xero’s 2024 acquisition of Syft, an AI-powered reporting and insights platform, which Xero has rapidly integrated to put advanced analytics into the hands of its global customer base in under a year.
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“Powerful analytics embedded in Xero puts small businesses on equal footing with larger enterprises and enables them to move beyond guesswork and make clear, data-driven decisions with greater speed and confidence,” said Diya Jolly, Chief Product and Technology Officer at Xero, emphasising how regular financial data analysis correlates with higher average revenue growth and a competitive edge for small businesses. Users such as Macushla Collins, founder at The BD Edge, applaud the new features: “These new analytics features from Xero are exactly what I’ve been looking for… I can now get the clear financial understanding I need, right within Xero. I’m looking forward to using these insights to feel more confidence in my business decisions.” These analytics advancements are part of a broader AI and insights strategy that includes Xero’s AI financial superagent, JAX, combining to realise Xero’s vision of offering sophisticated yet easy-to-use intelligence with the trust, accuracy, and human oversight that define the brand while continuing strong growth with 4.6 million subscribers and a 20% revenue increase in the first half of FY2025.