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HuLoop and Ceto Announce Strategic Partnership to Advance AI-Driven Work Optimization for Financial Institutions

HuLoop Automation

HuLoop Automation, a leading force in the area of AI-powered work optimization solutions for the financial services sector, has entered into a strategic partnership with Ceto, a highly respected expert in the delivery of actionable intelligence and data insights for financial institutions. The move is expected to help community banks and credit unions achieve maximum efficiency, execution, and strategic insights through the power of work optimization in combination with real-time institutional intelligence.

This partnership combines the strengths of HuLoop’s Unified Work Optimization solution, which aims to remove manual bottlenecks by leveraging AI-driven workflows, with the intelligence solutions offered by Ceto, such as its NOVA analytics platform and other offerings like VendorLink, MarketView, and NexBridge. This integration enables financial institutions to automate complex, repeatable processes while leveraging performance, vendor and market insights to guide decision-making and strategy.

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“Today’s financial institutions face unprecedented competitive and operational pressures requiring insight and execution at scale,” said Todd Michaud, President and CEO at HuLoop. “By partnering with Ceto, we’re empowering banks and credit unions to streamline work across people, processes and technology, turning intelligence into impact.”

By merging HuLoop’s human-in-the-loop automation capabilities with Ceto’s deep domain expertise and analytics, the partnership equips clients with clearer visibility into operations, more efficient execution pathways, and better outcomes for strategic growth initiatives.

“Ceto has always been committed to equipping community banks and credit unions with the intelligence they need to thrive in a dynamic marketplace,” said Douglas Ceto, CEO of Ceto. “This partnership with HuLoop brings a critical automation dimension to that mission, enabling our clients to not only see what needs to be done but also automate key processes with confidence.”

This collaboration signals an important step toward solving the most pressing operational challenges faced by today’s financial institutions by blending human expertise with advanced AI and automation technologies.