After two years of stealth development and testing, Humix launches first-of-its-kind video sharing network. What makes Humix unique among peers like YouTube or Vimeo is its network of 30,000+ independent websites coupled with emerging AI that allows publishers to share, develop, and monetize their videos and audiences better and faster than through first-generation video platforms.
“Humix can share videos across websites at a scale that is completely unmatched today.”
Ezoic unveiled the early-stage video sharing network to its customers – digital publishers around the world – during Ezoic Content Month and is currently rolling out access to publishers, starting with its VIP-publishers.
Humix is an end-to-end video management platform that doesn’t require additional tools or software. Websites can create an account and immediately begin sharing or displaying videos to grow an audience and earn revenue from advertising.
Currently, Humix is only available on the Ezoic platform. Websites can create a free Ezoic account and join the Humix network at no cost. If websites begin earning significant ad revenue, Humix offers revenue sharing as payment at a fraction of what is earned on closed platforms like YouTube.
The Humix dashboard allows digital publishers to easily view and select videos from a network library to enhance their content with quality video, drive website traffic, extend viewership time, and earn additional revenue. Publishers control whether video plays on their website and how frequently.
For video creators, Humix provides expanded audiences for their content while maintaining control, sharing rules, and ownership of their videos. Video publishers can increase video views, grow audiences, and generate revenue on relevant websites globally, without big tech platform gatekeepers.
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Websites typically earn more revenue from advertisers using an open bidding network, like Humix, because there’s competition from thousands of ad networks seeking impressions from such a large audience of definable users. Google AdSense and YouTube generally operate what is often referred to as a “walled garden” where there’s less competition for bids because all other networks aren’t allowed to compete for bids, driving up the price sites or content creators are paid for their ad impressions.
“Video creators are seeing 2-3 times the engagement on Humix as they are getting on YouTube, while some publishers are more than doubling their ad revenue. There’s no arbiter. It’s up to the publishers, not opaque algorithms. The open nature of Humix, combined with our powerful machine learning technology, represents the next generation of video publishing on the web,” says Ezoic CMO Tyler Bishop. “Humix can share videos across websites at a scale that is completely unmatched today.”