LightBeam.ai, the zero trust data protection pioneer converging data security, privacy, and governance, announced the general availability of VerifAI service, the first service focused entirely on data sets that are used to train artificial intelligences (AI) models. The service is being introduced in partnership with DesigningPrivacy, a Canadian organization that has done seminal work on improving data privacy across the top 20 industries.
As organizations leverage AI to improve productivity and spur growth, there is a risk of impacting customer experience. A driver of that risk is poor data on which an AI model was trained. If the AI model was trained on a non-representative biased data set, the responses from the model will be suboptimal, leading to customer frustration and churn.
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The VerifAI service leverages LightBeam’s unique and patented entity resolution technology to help organizations better understand the characteristics of data sets they are using to train their AI models. For example, given a data set, VerifAI can answer the following risks-related questions:
- Is personal/customer/sensitive data being used to train AI models?
- Has necessary consent in place before anyone’s data is used?
- Is the data being used biased in any way? E.g. does the data over-represent a certain gender, income group, geographical cohort, race etc.
- If so, does that data set represent the people who will be served by the AI solution?
- Is data getting exfiltrated or exposed as part of the AI service usage?
By leveraging the VerifAI service, organizations can innovate using AI without the need to focus on things like AI Policy creation, governance models or Risk Management Frameworks, providing assurance about the data and algorithms used.
“Adoption of Artificial Intelligence cannot solely rely on good governance but on the ability for deep verification of data provenance and potential harms,” said Amalia Barthel, founder of Designing Privacy. “In this new era, ‘Trust but deep VerifAI’ is the only way organizations can truly benefit from deploying AI fueled technologies. When software solutions which can get to the origin of data and uncover bias are very few and far between, LightBeam shines as a leader of its peers.”
SOURCE: PRWeb