Accenture has joined forces with Les Sauveteurs en Mer (SNSM), a French nonprofit organization dedicated to sea rescue, to implement Salesforce’s Customer Relationship Management (CRM) platform. This strategic initiative aims to bolster SNSM’s operational efficiency and support its digital transformation efforts.
The SNSM relies on a network of 5,100 volunteers across metropolitan and overseas France, conducting nearly 10,000 interventions annually—20% of which occur at night—to assist approximately 30,000 sea users from beaches to offshore areas. Responding to alerts from operational centers, these volunteers are mobilized within 20 minutes, operating around the clock throughout the year.
“Thanks to this partnership, we are now better equipped to manage our operational activities and have significantly simplified administrative tasks for our volunteers. With this new tool, we also aim to strengthen our relationships with donors and optimize our fundraising efforts,” said Christophe Chaubeau, Director of Digital Transformation at SNSM. “Accenture has been an invaluable partner in our digital transformation, and we look forward to the long-term benefits of this collaboration.”
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Comprehensive Digital Transformation
Accenture is deploying Salesforce’s CRM platform across 32 SNSM training and intervention centers, as well as 206 rescue stations throughout metropolitan and overseas France. Key aspects of Accenture’s involvement include:
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Streamlined Processes: Implementing a unified platform allows SNSM to optimize internal processes, enhancing operational efficiency.
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Personalized Experiences: Customizing Salesforce Non-Profit Success Pack and Salesforce Marketing Cloud enables SNSM to better track donors and create highly personalized communications, thereby strengthening engagement and anticipating an increase in donations.
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Optimized Resource Allocation: Access to real-time information improves coordination among teams and ensures effective resource management.
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Training: Educating 600 individuals across metropolitan and overseas France ensures optimal use of the platform.
This collaboration exemplifies how technological innovation can support humanitarian efforts, save lives, and enhance community resilience.
“SNSM’s approach highlights the importance for associations to equip themselves with efficient CRM systems,” noted Charles Mallard, Executive Director at Accenture. “These tools are essential to meet growing performance expectations, manage donor relationships effectively, further professionalize SNSM’s actions, and facilitate the work of volunteers in their rescue missions.”
During the initial phase, Accenture conducted thorough analyses of SNSM’s systems, processes, and objectives. Accenture‘s experts collaborated closely with SNSM stakeholders to design a tailored solution for nearly 11,000 volunteers, including 1,500 internal users, as well as donors, communities, and beneficiaries of the association’s actions. Additional functionalities were integrated to interface with SNSM’s entire application ecosystem, such as WOALLEN, SNSM’s internal alert system.
A comprehensive testing phase ensured the platform’s intuitiveness and user-friendliness.