Creates Only Solution To Leverage Community-Led and Product-Led Growth To Drive Net Revenue Retention at Scale
Gainsight, the customer success company, announced that it has signed a definitive agreement to acquire inSided, a privately held company based in Amsterdam.
InSided is a leading customer success community platform uniquely designed to leverage the power of communities to drive engagement and product adoption, increase retention and build lasting customer relationships. The platform is used by hundreds of companies including Gainsight, Gong, Productboard, Hopin, Sprout Social and Zapier.
The addition of inSided to Gainsight’s existing portfolio of products creates a market-leading solution that can connect a company’s digital products, customer-facing teams and client communities together across the entire customer journey.
“Every technology company wants to increase net revenue retention (NRR), the No. 1 driver of shareholder and enterprise value,” Gainsight CEO Nick Mehta said. “But achieving this in a scalable manner is the No. 1 challenge executives face. In our research with clients, the top strategy they were using to scale was to leverage communities to bring users directly into the customer success process and to connect customers with their peers. We are excited that the addition of inSided to our portfolio now allows Gainsight clients to scale digital customer success efforts across community-led, product-led and customer-led growth initiatives.”
“The next decade will see the emergence of a new technology stack that is designed to grow NRR,” inSided Founder and CEO Robin van Lieshout said. “InSided has reimagined communities for the age of customer success. By joining forces with Gainsight, we have put ourselves in the best position to help companies around the world leverage digital technology to drive all aspects of the customer journey and positively influence NRR at scale.”
Read More: Equinix Promotes Jon Lin to EVP & GM, Data Center Services
A Holistic Approach To Digitally Scaling Net Revenue Retention
Since 2013, customer success teams have been using Gainsight CS to proactively and scalably address customer risks and opportunities that in turn drive customer retention and expansion.
In 2018, Gainsight extended its portfolio with Gainsight PX, which enables product and customer teams to use product analytics and personalized in-app customer engagement to drive product-led growth.
With this latest acquisition, Gainsight clients will have the unique advantage to extend the existing suite with a customer community hub, which centralizes all the content and engagement for end users in one single platform.
Read More: IBM Watson Advertising Brings AI-Driven Weather Analytics to AWS Data Exchange
Communities as a Force Multiplier for Customer and Business Outcomes
According to the “2021 Gartner Market Guide for B2B Community Platforms,” online communities have become an integral — not optional — investment, driven by the shift to subscription models and the need for businesses to accelerate customer adoption. Communities are increasingly seen not as a support channel but instead as a customer engagement platform, signaling the potential for significant growth in this market.
Coined community-led growth, this has now been widely adopted by businesses as a multiplier on top of existing models such as customer- and product-led growth.
“Our customers have used inSided to personalize online community experiences and drive higher NPS, retention and expansion rates,” van Lieshout said. “We’re excited to join the market-leading customer success company and further integrate customer communities and customer voices into customer success and product adoption workflows. The combination of Gainsight and inSided makes scalable NRR growth possible for every company in the world.”
Businesses will now have the ability to leverage community-led growth as a force multiplier to deliver better customer outcomes and drive higher NRR by:
- Simplifying how customers engage with businesses across all stages of their journey.
- Engaging all customers without exponentially increasing customer success costs.
- Combining community activity, product usage and CSM input to predict renewals.
- Blending email, in-app communications, CSM outreach and community interaction.
- Allowing collaboration on success plans, playbooks and more via a customer hub.
“At Gong, we’ve grown our customer base exponentially over the past three years,” Gong Chief Customer Officer Eran Aloni said. “During this phase of strong growth, Gainsight CS and inSided’s community platform have been instrumental in enabling us to deliver high-quality customer interactions at scale and optimize net revenue retention across our customer base. We are excited to see both these companies join forces to deliver even greater joint value to customers.”
Read More: Colt Data Centre Services Set for Major Growth Spur, Securing Ten New Sites Across Europe & APAC