Cloud Village Inc., a leading interactive music streaming service provider in China, announced that it has entered into a licensing agreement for digital music distribution (“the Agreement’) with SM Entertainment Co., Ltd. (“SM Entertainment”), a leading entertainment group in South Korea, granting NetEase Cloud Music the right to distribute SM Entertainment’s music catalog.
Under terms of the Agreement, the two companies will work collectively to carry out in-depth cooperation and jointly promote Korean music and artists and bring more high-quality music content to music lovers and artists alike. SM Entertainment’s robust portfolio boasts hundreds of influential K-Pop artists, including KANGTA, BoA, TVXQ!, SUPER JUNIOR, Girls’ Generation, SHINee, EXO, Red Velvet, NCT and aespa.
Established in 1995, SM Entertainment is a pioneer in South Korea’s entertainment industry and leads the K-Pop trend around the world with a strong global presence in overseas markets such as North America and Europe.
As one of China’s leading online music platforms, NetEase Cloud Music has gained popularity among Chinese music fans, especially among the younger generation base. The unique music community atmosphere, highly interactive user base and strong user stickiness of NetEase Cloud Music bodes well for SM Entertainment’s content distribution, and ability to efficiently and effectively reach the younger generation in China.
NetEase Cloud Music has been actively expanding its broad portfolio, and has recently reached music copyright cooperation with a number of top record labels including Modern Sky, Emperor Entertainment Group and China Record Group. In the future, NetEase Cloud Music will continue to promote cooperations with upstream copyright owners, and continue to provide more high-quality music content for Chinese music enthusiasts.
Launched in 2013 by NetEase, Inc., Cloud Village Inc. (HKEX: 9899) is a leading interactive music streaming service provider in China. Dedicated to providing an elevated user experience, Cloud Village Inc. provides precise, personalised recommendations, promotes user interaction and creates a strong social community. Its focus on discovering and promoting emerging musicians has made Cloud Village Inc