Rhetorik announced that it has partnered with Snowflake, the Data Cloud company, to launch its ProfileFinder global professional profiles on Snowflake Marketplace. This partnership will enable joint customers to access and analyze over 600 million professional profiles, empowering product development, labour force analytics, identity resolution, and enterprise sales and marketing.
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“At Rhetorik, we are enabling smart data discovery where our clients already do business. Powering identity, marketing and recruiting use cases allow data scientists, engineers, operations and product developers to now turn to Rhetorik on Snowflake Marketplace for their data sourcing and enrichment needs,” says Rhetorik CEO, Meredith Amdur. “This partnership will bring benefits to our joint customers, providing an opportunity to embed the data elements most important to their goals directly into their existing workflows.”
Snowflake Marketplace, powered by Snowflake’s ground-breaking approach to data in the cloud, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies the sharing, collaboration, and the commercialization of data, data services and applications, enabling users to unlock entirely new revenue streams and extended insights across the Data Cloud.
“Rhetorik’s commitment to deliver ethically-sourced profile data directly into the workflows of their clients aligns with Snowflake’s mission to empower our customers to take advantage of the leading technologies available on Snowflake’s single, integrated platform,” said Kieran Kennedy, Head of Snowflake Marketplace. “We believe that Rhetorik’s commitment to quality will add value for our joint customers to achieve better business outcomes.”
Rhetorik is the world’s leading enterprise-level leads and market intelligence company, offering global data, data hygiene and data analytics to some of the world’s biggest enterprises.
Based in the Europe and North America, Rhetorik’s multinational data hygiene and enrichment services offer the highest possible standards by combining big data, automated information handling, human curation, and meticulous quality control.
Through its NetFinder™ service, Rhetorik is the leading provider of EMEA B2B sales and marketing demand generation, used by technology vendors and service providers to improve campaign execution as well as planning.
ProfileFinder™ is a dynamic database of hundreds of millions of comprehensive professional profiles, mined and classified from hundreds of social media and other public web sources around the world.