NIQ , a global leader in consumer information, is pleased to announce that the capabilities of the NIQ Connect platform have now expanded to include the use of Snowflake Secure Data Sharing technology. This capability represents a significant milestone for the NIQ Connect platform, enabling customers in 84 global markets enhanced data sharing capabilities and seamless access to real-time data. Thanks to this, it is possible to eliminate waiting times for data processing and loading, thus achieving unrivaled efficiency and operability in a complex consumer environment.
“By expanding the ability to seamlessly access global, omnidirectional data, we can enable clients to show new paths to growth even in highly complex consumer environments,” said Troy Treangen, Chief Product Officer at NIQ. “Innovation is our compass, and our commitment to redesigning the Connect platform has set a new course. Our strategic investments have enabled us to unleash the power of modern data sharing capabilities and guide our clients towards a better data-driven future.”
The NIQ Connect platform is a key asset for businesses, enabling them to leverage data across all areas of their organization. With integrated data sources, businesses can easily identify emerging trends, pinpoint performance gaps and respond quickly to growth opportunities. This global collaboration is poised to reveal new insights that will lead to a deeper understanding of customer behavior and preferences.
Other important elements of the integration of NIQ’s Connect platform with Snowflake’s Retail Data Cloud solution include:
- Seamless data integration : Companies will be able to benefit from the seamless integration of NIQ’s rich consumer and business data into the Snowflake platform environment. This integration simplifies access to large data sources and brings significant acceleration to data access for our clients.
- Secure data sharing : Availability through the Snowflake platform facilitates near-real-time data sharing, enabling businesses to instantly access and search NIQ’s data. This dynamic exchange of information enables organizations to stay ahead in fast-paced business environment.
- Scalability and flexibility : The NIQ Connect platform with Snowflake Secure Data Sharing is designed to scale seamlessly with the growing data needs of businesses. Whether a startup or a Fortune 500 enterprise, it provides the flexibility to adapt and grow in a rapidly changing environment.
- Advanced AI and Machine Learning Capabilities : Businesses can leverage advanced analytics and machine learning within the Snowflake platform to derive actionable insights from NIQ data. This synergy drives innovation and enables companies to make accurate, data-driven decisions.
- Data security and regulatory compliance : Both NIQ and Snowflake place emphasis on data security and regulatory compliance. The joint solution ensures the protection of sensitive data, giving businesses and their customers peace of mind while meeting ever-evolving legislative requirements.
“NIQ is committed to helping companies become more operational at a time when the ability to act quickly on accurate data is most important,” added Treangen. “This innovative approach to data sharing will give Connect platform users a competitive advantage and enable them to better prepare for the future. We’re modernizing all levels of our Connect platform, and we’re excited about the improvements that help our clients succeed.”
SOURCE: Businesswire