AdTheorent Holding Company, Inc, a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it has been selected as the winner of the “Machine Learning Innovation Award” in the 5th annual AI Breakthrough Awards program conducted by AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today. This is AdTheorent’s fifth consecutive year being honored with an AI Breakthrough Award.
AdTheorent is a digital media platform that focuses on performance-first, privacy-forward methods to execute programmatic digital advertising campaigns, serving both brand and agency customers. AdTheorent’s Data Science team builds custom machine learning models for each campaign goal and AdTheorent’s Machine Learning platform, Platform A\T, uses historic and real-time data to predict which of the billions of available digital ad impressions will yield future consumer conversion actions.
AdTheorent’s platform uses ML and data science to identify ad impressions with the highest likelihood of converting on a client’s desired action — whether an online action or a physical world action such as store visitation. AdTheorent Predictive Advertising is not reliant upon third party data licenses, cookies, device IDs or any of the new unified or individualized IDs. Instead, the platform ingests statistical and non-individualized data attributes in each bid request and machine learning models inform real-time media buying decisions. AdTheorent’s privacy-forward approach to digital advertising and its ability to drive advanced business outcomes for advertisers sets the company apart from others in the industry.
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“AdTheorent brings a foundationally different method to targeting digital ads allowing us to drive superior performance for our customers. We drive customer KPIs more efficiently and effectively, and we do it in the most privacy-forward manner available,” said Jim Lawson, CEO of AdTheorent. “AdTheorent predictive advertising is the future of programmatic digital advertising, using non-individualized data signals to drive important business outcomes for our customers, including prescription fills, online and offline sales, visitation, new customer acquisition, complex form-fill and application completes, vehicle sales lift, donations, insurance quote completes and many more. We are honored to be recognized with this AI Breakthrough Award.”