Tredence, a trailblazer in data science and AI innovation, announced the launch of Tredence Customer 360, an advanced customer intelligence platform tailored for Telco, Media & Technology (TMT) enterprises. The unveiling took place at Google Cloud Next 2025, highlighting the company’s continued commitment to driving digital transformation through AI.
Developed on the robust infrastructure of Google Cloud Platform, Tredence Customer 360 unifies fragmented customer data to deliver actionable insights in real time. The platform empowers enterprises to achieve hyper-personalization, enhance customer engagement, and accelerate revenue growth through predictive intelligence.
At its core, Customer 360 provides a comprehensive, AI-powered view of the customer, seamlessly integrating first-party and third-party data across multiple channels—ranging from streaming and gaming to customer service and commerce media. By eliminating data silos, the solution offers over 40 pre-built CXM Data Models, 200+ AI/ML accelerators, and 30+ self-serve tools, enabling businesses to anticipate customer behavior, optimize engagement strategies, and deliver measurable outcomes. Whether the goal is to reduce churn, maximize ad revenue, or improve call center efficiency, Customer 360 serves as a proactive intelligence engine.
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More than just an analytics tool, Customer 360 leverages over 2,500 behavioral signals to predict and personalize customer interactions. The platform’s Customer Engagement Driver, powered by Generative AI, delivers instant insights via natural language queries—eliminating traditional dashboards and time lags. Its seamless integration across marketing operations, contact centers, and digital ecosystems ensures adaptability for all user personas—from executives needing real-time insights to data scientists requiring deep analytical capabilities.
“Telco, Media and Tech enterprises need more than a dashboard; they need a growth engine. Tredence Customer 360 delivers on that promise by combining AI, predictive analytics, and industry-specific intelligence to help businesses anticipate customer needs and act on them in real time,” said Shub Bhowmick, CEO of Tredence. “With Google Cloud’s scalable infrastructure and advanced AI capabilities, we are enabling our clients to drive superior customer experiences and sustainable growth.”
“Customers today expect seamless, intelligent interactions across all digital and physical touchpoints,” said Anupam Wahi, Chief Business Officer, Telco, Media & Tech, Tredence. “Tredence Customer 360 is purpose-built for Telco, Media and Tech enterprises that leverages customized LLMs and their Generative AI capabilities to decode customer intent, reduce churn, and unlock new revenue streams, all while maintaining the highest standards of data security and governance.”
Source: PRNewswire