Apex leveraged Google Cloud to build its secure, reliable, and scalable cloud-native custodial and trading platform, Apex Ascend™
Apex Fintech Solutions Inc., a leading innovation platform for the global investment community, has entered a multi-year strategic partnership with Google Cloud. The collaboration aims to accelerate the development and deployment of Apex Ascend, Apex’s next-generation investment platform, by leveraging Google Cloud’s cutting-edge infrastructure, AI tools, and security-first cloud services.
This partnership represents a significant step forward in modernizing the infrastructure that powers capital markets—an industry long dominated by outdated legacy systems for clearing, trading, and custody. In January 2024, Apex officially launched Apex Ascend, the first fully cloud-native investment infrastructure built on Google Cloud. The platform equips fintechs, wealth managers, and institutional clients with a comprehensive suite of tools designed to reduce friction and increase agility in financial operations.
“We’re thrilled to collaborate with Google Cloud because we’re creating a powerful synergy that not only accelerates innovation but also sets new standards for the industry,” said Bill Capuzzi, CEO of Apex Fintech Solutions. “We’ve reduced the lengthy wait times that plague financial services data processing, allowing clients to access insights in real time for swift and informed decision-making.”
Built with scalability and flexibility at its core, Apex Ascend offers capabilities such as a real-time ledger, instant account opening and funding, on-demand data analytics, and intelligent automation for tasks like rebalancing, order execution, and corporate action processing. These features allow clients to move from concept to deployment with speed and confidence.
“Apex approached us with a desire to enhance financial infrastructure capabilities for its clients, focusing on scalability, efficiency, data sensitivity, and innovation,” said Zac Maufe, Global Head of Regulated Industries at Google Cloud. “With Apex Ascend built on Google Cloud, Apex is providing its clients with the insights and tools they need to stay ahead in today’s dynamic markets — all with security at its core.”
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To deliver on this vision, Apex integrates a range of Google Cloud technologies into Ascend, including:
AlloyDB
Google Cloud’s enterprise-grade, PostgreSQL-compatible database empowers Ascend to handle complex, high-throughput transactions with unmatched resilience. With AlloyDB, Ascend users benefit from real-time, high-availability systems and enterprise-grade disaster recovery—crucial for supporting functions like transaction storage, clearing, custody, and risk analysis. The deep integration also eliminates the cost and complexity of self-managed databases, enabling clients to move away from error-prone shadow ledgers.
BigQuery
As a unified, gen AI-ready data platform, BigQuery allows Ascend to securely deliver petabytes of sensitive financial data in near real-time. Through advanced features like row- and column-level security and data tagging, clients can directly access curated datasets for powerful, privacy-centric reporting. This enables them to analyze, visualize, and act on key metrics with unprecedented speed and accuracy.
Looker and Looker Studio
Through Looker and Looker Studio, Apex has embedded robust business intelligence into Apex Insights, empowering clients with self-service analytics. These tools allow users to uncover actionable insights, mitigate risks, and drive data-driven investment strategies—streamlining the reporting and decision-making processes that are vital in today’s fast-paced financial environment.
Vertex AI
With Google Cloud’s Vertex AI, Apex developed Ask Ascend, a secure and scalable AI assistant that supports developers and operations teams. Ask Ascend provides intelligent answers to queries related to APIs, SDKs, documentation, and more. The assistant will be accessible in key regions including North America, South America, Asia, Oceania, and Africa, enhancing global usability.
Since its launch, Apex Ascend has gained strong traction among broker-dealers, wealth managers, and financial service providers in the U.S. and globally. Thanks to its developer-first approach—offering APIs, SDKs, and Ask Ascend—some clients have been able to fully onboard in as little as six weeks.
With its built-in capabilities across analytics, custody, clearing, and trading, Apex Ascend is redefining investment infrastructure. The platform empowers financial institutions to innovate faster and operate more efficiently—setting a new benchmark for modern wealth management solutions.