ARTBnk, the leading source of valuation, financial performance, and liquidity data on the global art market, and iownit, which specializes in using digital technologies to transform private markets, have announced a collaboration to create new fractional investment opportunities in the art marketplace.
iownit’s private blockchain-based technology platform underpins this digitization and fractionalization process, providing investors with an experience that is easy to use. Using this platform, investors will be able diversify their portfolios while staying compliant.
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Driven by ARTBnk’s best-in-class database of art sales—which includes several decades of pricing information for tens of thousands of artists—and its AI-driven art valuation tool, both sellers and buyers will be able to transact with clarity, knowing the value of the object and its historical financial performance.
“iownit’s purpose has been to unlock the potential & possibilities of the alternative investment marketplace for investors through technology & innovation. With this strategic partnership, we provide broadened access for investors to participate in the art & collectibles marketplace with tools to support future access to liquidity,” said Hamid Gayibov, iownit co-founder and CBDO.
“We are excited to launch this new collaboration with iownit, pioneering new ways to use our exceptional data set on the art market to support the growing interest in fractional art investing,” said Jamie Lafleur, CEO of ARTBnk. “Bringing blockchain technology to this process is an important component for us, recognizing the growing interest in this approach to tracking ownership and the ease with which it can be integrated into end-user applications for individual investors. Given their history and experience, the iownit team was the logical partner for ARTBnk, and we are looking forward to working together.”
As a FINRA member broker-dealer, iownit capital and markets works towards ensuring that the issuance & management of the fractionalized art securities on the platform are within the framework of regulatory compliance, something that has become critical in recent years as regulators have increased scrutiny on digital assets. Additionally, the use of permissioned blockchain technology ensures record-keeping that is immutable & secure.
iownit’s SEC-registered Alternative Trading System (ATS) further enables secondary trading of these fractionalized art shares, providing much sought-after liquidity options that investors increasingly seek.
About ARTBnk
Founded in 2017, ARTBnk’s mission is to provide transparency to those who collect, deal in, finance, and insure art. The first and only service to provide a standard benchmark to determine the legitimacy of valuation in the art world, ARTBnk uses an AI-driven platform supported by a fully normalized proprietary database to deliver accurate, unbiased, and trustworthy valuations. These fair market valuations are a critical tool for those who view art as an alternative financial asset class,