Direct integration to improve borrower experience, reduce friction and drop-offs, and enhance data accuracy
Blend Labs, Inc., a leading provider of digital banking origination solutions, has announced a direct integration with Prove Identity, Inc., a global leader in digital identity verification and authentication. This collaboration brings the power of the Prove Pre-Fill® solution to Blend’s Consumer Banking platform, significantly enhancing digital onboarding for lenders.
By embedding Prove Pre-Fill® into Blend’s Consumer Banking platform, the integration optimizes efficiency across deposit accounts, credit cards, and consumer loans. The Prove Pre-Fill® solution automatically populates application forms with verified identity data, reducing manual input for lenders and expediting the onboarding process for consumers.
“In today’s world, consumers expect a fast, seamless, and secure banking experience,” said Rich Rezek, Head of Banking Solutions at Prove. “Through our partnership with Blend, we’ve modernized the financial application process—making onboarding and verification streamlined and frictionless for consumers, banks, and lenders while reducing fraud. This collaboration is a step forward in building a more efficient, accurate, and trusted financial ecosystem.”
With mobile-based authentication, Prove enhances security by making unauthorized account takeovers more challenging for fraudsters while ensuring a smooth experience for legitimate users on Blend’s platform.
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Unlike traditional identity verification methods that rely solely on personal information, Prove’s technology ensures that fraudulent access is nearly impossible without physical possession of the associated mobile device. By pre-filling Blend-powered applications with verified identity details, the process eliminates manual reentry errors, reducing friction and minimizing application abandonment rates.
Key Benefits of the Blend-Prove Integration
Financial institutions leveraging Blend’s digital banking platform now have access to several advantages with the integration of Prove Pre-Fill®:
- Higher Conversion Rates: Simplifies the application process, reducing drop-off rates and increasing completed applications.
- Enhanced Borrower Experience: Delivers a fast, efficient, and user-friendly onboarding process.
- Improved Data Accuracy: Minimizes manual entry errors by leveraging automated identity verification.
- Accelerated Onboarding: Reduces verification time by nearly 80%, expediting account openings.
- Robust Identity Verification: Goes beyond basic matching to ensure authenticity and accuracy across industries.
- Fraud Prevention: Protects against Synthetic Identity, burner phones, eSIM bots, and True Name Fraud through Prove’s advanced security policies.
Strengthening Blend’s Partner Ecosystem
This integration further reinforces Blend’s growing network of technology partnerships, enabling banks and lenders to enhance efficiency and scale their digital operations. By simplifying integrations with core banking systems, Blend remains committed to equipping financial institutions with flexible, scalable solutions that drive long-term success.
“We’re building a platform where efficiency, innovation, and security converge to create exceptional value for lenders,” said Nima Ghamsari, co-founder and head of Blend. “We’re proud to partner with leading providers like Prove to empower banks and lenders to continue innovating while supporting their communities. Ultimately, our mission is to continue making it easier for consumers to access financing.”