Gate.io, one of the world’s earliest cryptocurrency exchanges and a leader among digital asset platforms, is celebrating its 9th birthday starting . The company has also announced a brand refresh to better reflect its values and commitments to its users. As part of the revamped brand identity, Gate.io is unveiling a new slogan, color scheme, and logo.
Dr. Lin Han, CEO and founder of Gate.io, said:
“Gate.io continuously seeks breakthroughs and advancements while remaining steadfast in its determination to help develop and drive progress in the crypto industry. We believe that the new logo and color scheme reflect the lessons we have learned in nearly a decade of service to our users, as we continue striving to create an innovative brand that is open and accessible to everyone around the world.”
Gate.io’s New Brand Identity
Gate.io’s new slogan is “Gateway to Crypto.” One of Gate.io’s X-factors is its diverse range of altcoin options. This slogan, followed by the sentence “Trade over 1,400 cryptocurrencies safely, quickly, and easily”, encapsulates Gate.io’s key features – Gate.io is a global multi-currency platform that anyone in the world can easily access to invest in a myriad of cryptocurrencies. This messaging positions Gate.io as a formidable presence in key new and emerging markets.
Gate.io’s new logo features a 3/4 circle to represent the company’s inclusivity, security, and stability. The logo also has a “block” element, symbolizing blockchains. Together, the circle and block form the letter “G” for Gate.io, showcasing Gate.io’s commitment to embrace the booming blockchain era to create a digital world that combines innovation, reliability, and security.
Moving forward, Gate.io is adopting a new color scheme of blue and green, which portray Gate.io as an inclusive and mature brand with a platform that is equally accessible to everyone.
Gate.io Lite App and Mini App launch
Gate.io is also launching a notable update to its mobile app that allows users to opt for a “Lite App” version within its flagship app, offering streamlined and simplified in-app transactions for crypto trading. Through the Lite App, users can access a suite of essential, basic functions for different crypto assets on the go, such as viewing the market sentiment through easily understandable trend lines, the fiat currency deposit, currency exchange and basic account settings, etc.
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The exchange is also launching a Mini App to allow users to navigate third-party crypto applications. The mobile Mini App is now live, while the web version is being fine-tuned. As Gate.io’s range of third-party crypto app partners expands, different categories like online shopping, travel, gift cards, and ticketing can be accessed through the Mini App. This allows users to access multiple services without having to sign up for a third-party merchant account. One of the channels that is already live in the Mini App is the GameFi Centre, where users can enjoy GameBox, a collection of independent games.