Global crypto adoption has exploded in recent years, increasing by more than 800% between 2020 to 2021. While the majority of the world has yet to purchase their first NFTs, major brands from fashion, tech, entertainment to gaming are recognizing the significance of the metaverse and taking their first steps into the nascent space.
Gaming titan, Netmarble, has released their first Play-to-Earn games on Klaytn this year — A3: Still Alive and Ni No Kuni: Cross Worlds. Fashion brands such as Gucci, Burberry, Balenciaga and Prada have all launched their own NFT collections, and companies like ALTAVA Group are focused on bringing high fashion into the Metaverse. Asian NFT marketplace East NFT has onboarded popular LGBTQ content from Thai-based Y Series content production houses onto the Klaytn chain.
Aligning with their vision to be the bridge connecting Web2 to Web3, Klaytn Foundation continues to forge key strategic partnerships and collaborations for a Metaverse-as-a-Service model, which will allow Web2 companies, game publishers, content creators and other users to “plug-in” seamlessly into the metaverse.
Speaking on the strategy to transform the Klaytn ecosystem, David Shin, Head of Global Adoption, explained, “We believe that the formation of Web3 will be a collaborative effort. And hence, rather than to build every tool needed by ourselves, we’re tapping into the strength of our allies, and hope to create a cohesive metaverse that will allow any companies, content creators and users to easily climb onboard.”
With that, Klaytn is thrilled to highlight key partners and collaborators of H1 2022 that will help to pave the way for interoperability, decentralization and smooth exchanges in the Klaytn metaverse.
- Parity Technologies
Parity Technologies is a Web3 software development company that created the Substrate SDK, used to develop the Klaytn-Substrate — a sidechain bridged to Polkadot and Klaytn Mainnet. The Klaytn-Substrate will act as an intermediary environment, where collaborative technological, business case, and community initiatives can combine in interesting and synergetic ways. It acts as “canary network” to safely, efficiently, and quickly capture new use cases, new technologies, - Adgorithmics
Adgorithmics, a Singapore-based AI-enabled e-commerce advertising platform, recently launched an innovative NFT-based incentive and customer loyalty program, called MetaGacha. For every purchase, customers can receive a MetaGacha NFT which can serve as a membership card for exclusive deals, or be used to exchange for vouchers or promotions. Sales agents can also receive NFT for every deal. - Smart Token Labs
Smart Token Labs is an Australian blockchain company that has built two highly successful open source products. AlphaWallet is the world’s first 100% open-source wallet and blockchain apps platform. TokenScript combines token and smart contract logic into a standardized interface, creating “Token Layer” functionality that can be deployed in wallets and on websites.