Edelman Financial Engines (EFE), a leading independent wealth planning and workplace investment advisory firm, announced the acquisition of Hasenberg Financial Group in Eau Claire, Wisconsin. Led by founder Chris Hasenberg, the firm delivers comprehensive financial advisory services with a strong emphasis on estate planning and financial education events. The firm manages more than $300 million for more than 750 clients.
“Foremost, we seek out partners who share our uncompromising client-first ethos,” said Jay Shah, CEO of Edelman Financial Engines. “Chris has built his vibrant business with an admirable dedication to financial education and a focus on serving clients’ best interest. It is incredibly rewarding to connect with a firm that mirrors our values and approach to wealth planning, and we’re excited to welcome the Hasenberg team and their clients to EFE.”
In line with the firm’s selective M&A program, this strategic move marks EFE’s ninth acquisition in the last three years and reflects the firm’s continued efforts to grow in regions where demand and need for wealth planning is accelerating. EFE also continues to make significant investments in solutions and technology to enable its more than 350 planners across the country to deliver even greater value to more clients.
“Acquisitions like Hasenberg play a vital role in our focus on growth and mission to make comprehensive financial planning and advice more accessible,” said Suzanne van Staveren, chief financial officer and chief operating officer at EFE. “We are highly focused on discovering and exploring the potential of firms with a strong culture and exciting growth trajectory and then further empowering those teams with the backing of Edelman Financial Engines’ deep capabilities, scale, and bench.”
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Hasenberg Financial Group’s focus on financial education parallels a longtime strength of EFE, and is a strong complement to EFE’s legacy of serving the diverse and complex financial needs of clients including ongoing enhancements to integrated legacy, tax, and multi-generational financial planning services.
“When I founded Hasenberg Financial Group, my goal was always simple: to help people enjoy life more and worry less through clear, transparent, and client-first financial planning,” said Chris Hasenberg, founder of Hasenberg Financial Group. “Edelman Financial Engines shares those same values and philosophies, and that alignment made this decision an easy one. By joining forces, our clients will continue to receive the personal care and trusted guidance they’ve always known, while our team gains access to the unmatched resources, technology, and expertise of EFE. I’m excited for the growth and opportunities this creates for our clients, our team, and the communities we serve.”
Hasenberg Financial Group will become fully integrated and continue operations under the EFE brand. With nearly four decades of experience in financial planning, EFE now serves 1.3 million clients nationwide and manages more than $308 billion in assets. Its team of 1,600 professionals including planners, advisors, client service associates, and analysts operate nationwide and across 140+ offices. Additionally, EFE partners with many of the country’s largest employers and retirement plan providers. EFE expects to remain in active discussions with potential partners throughout the remainder of the year.
Source: Businesswire