Gr4vy, the leading company for cloud-native payments orchestration, today announced that ELEVEN, a global sports streaming provider, has chosen the company’s cloud-native payment orchestration platform (POP) to quickly implement customers’ locally preferred payment methods worldwide on its global OTT platform ElevenSports.com. ELEVEN selected Gr4vy for the platform’s advanced features, benefits and its ability to provide quick access to multiple payment methods and providers with no additional coding required.
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“Implementing new payment methods can be both costly and time consuming. From local payment methods to spinning up and down payment options, choice at checkout is key for customers,” said John Lunn, founder and CEO of Gr4vy. “ELEVEN delivers the best live coverage of the world’s biggest sporting events to local sport for under-served communities of fans. They offer online sports streaming like no one else. We’re honored to work with such a trusted name, while providing a cloud-native platform with payment optionality to support ELEVEN’s current growth and inevitable accelerated future expansion into new geographies.”
ELEVEN offers users around the world access to online streaming. The 24/7 service generates tens of millions of views per month from users from over 200 countries and territories, through a range of packages from free to periodic subscriptions.
Gr4vy’s cloud payments team carefully consulted on the payment method and features required to help ELEVEN to scale by adopting PayPal as a payment platform. Through PayPal – implemented through the Gr4vy platform – ELEVEN is now able to have recurring merchant-initiated transactions without the need to involve the consumer. This has allowed the company to achieve new user acquisition and global country coverage without hiring or reassigning software developers.
“The team at Gr4vy is truly an extension of our internal product team. It takes a lot of development effort to get a new payment method live. We needed a provider with full coverage as we continue to grow internationally,” said Nick Aliwell, Director of Product of ELEVEN. “Gr4vy’s payment expertise, deep industry knowledge and POP allow us to move quickly and test different payment methods in each market in just a few clicks. All our self-built services run in the Cloud, so being able to run Gr4vy in the same region as our services is powerful.”
This announcement comes as streaming services have tapped into POPs to scale quickly in response to increasing consumer demand for over-the-top (OTT) streaming services. The online sports live video streaming market is projected to reach $87.3 million by 2028, pointing to increased opportunities for businesses to meet customer demand. Consumers, however, require a comprehensive experience from choice to checkout to complete the entire sales funnel. For businesses, that means payment optionality.