Entrust, a global leader in identity-centric security solutions, has announced an expanded collaboration with Mastercard to advance fraud prevention capabilities. Through this partnership, Mastercard Identity insights (powered by Ekata) will be integrated into the Entrust Identity Verification Security Platform. This integration enables organizations to detect fraud earlier, reduce manual intervention costs, and provide a faster, more seamless digital onboarding experience for end users.
Entrust is also the first Engage qualified partner to deliver both Mastercard’s Digital First and Identity programs marking a key milestone in the companies’ growing alliance.
As digital fraud tactics evolve from synthetic identities to sophisticated deepfakes organizations are under increasing pressure to balance strong fraud protection with a frictionless customer experience. According to the Entrust Future of Global Identity Verification Report, 66% of organizations cite identity fraud prevention and customer experience as competing priorities. Entrust and Mastercard aim to address this challenge by offering intelligent pre-screening with real-time risk insights from the Mastercard Identity network, helping institutions identify threats earlier while simplifying secure onboarding.
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“By combining Mastercard Identity’s insights with the Entrust Identity Security Platform, we’re helping enterprises move beyond reactive fraud detection,” said Dennis Gamiello, Executive Vice President, Global Head of Identity at Mastercard. “This partnership expansion enables a proactive, personalized approach that strengthens security while keeping the user experience seamless.”
The Entrust Identity Verification solution is designed to meet critical challenges across both regulated and non-regulated industries with a multi-layered approach that includes:
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Smarter, earlier fraud prevention: Mastercard Identity insights analyze user data such as name, phone number, address, and email address using machine learning to detect anomalies and suspicious activity before fraud occurs.
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Faster onboarding for legitimate users: The platform adapts verification workflows based on each user’s risk profile, ensuring low-risk users move forward quickly while applying stronger checks only where needed.
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Cost-effective, risk-based verification: Automated, real-time fraud scoring reduces the need for manual reviews, helping organizations optimize resources. One Buy Now Pay Later provider, for example, reported a 50% decrease in application abandonment and a 60% increase in passive identity verification by leveraging Mastercard’s insights.
How it Works
During onboarding, users provide basic information such as name, phone number, address, and email address. Entrust Identity Verification securely processes this data and connects with the Mastercard Identity network to generate a fraud risk score. Unlike solutions relying solely on authoritative data, Mastercard Identity applies a layered approach combining authoritative data, historical usage, and machine learning to detect unusual behaviors and anomalies that may indicate fraud.
Based on these insights, Entrust Identity Verification directs users to the most suitable onboarding path. Low-risk users move ahead with minimal friction, while those flagged as higher risk are prompted for additional checks such as biometric or document verification. Businesses can customize these workflows to treat low, medium, and high-risk cases differently streamlining onboarding while keeping fraudsters at bay.
“As identity fraud is on the rise, along with high costs and rising customer expectations, collaboration is crucial,” said Minh Nguyen, Vice President of Product, Identity Verification at Entrust. “Organizations have to adapt faster than ever, and this partnership helps ensure that they can leverage Mastercard’s insights through our platform to stay ahead of emerging threats. Together, we’re helping businesses combat fraud, reduce manual reviews, and onboard more customers with confidence – delivering both stronger protection and measurable business results.”