FinTron, Inc., a fast-growing financial technology company uniquely promoting financial literacy and freedom for the mobile-first Gen Y (millennials) and Gen Z, introduces FinTron 2.0, an enhanced version of its education-based, commission-free brokerage application. Highlights of FinTron 2.0 include a new rewards engine to incentivize users to learn personal finance and practice healthy financial habits; an expanded education portal; and greater functionality overall.
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“FinTron 2.0 is a game changer,” Wilder Rumpf, FinTron founder and CEO, said. “The upgraded features represent everything our team envisioned when we committed to inspiring and helping our digital generation take charge of their personal finances. It’s our next-gen approach to financial education – free, mobile access to hundreds of interactive content modules curated by financial professionals. Not only do we provide contextual education that can change outcomes for the better – we now reward our clients for their efforts and dedication to learning.”
As the average FinTron employee is 25 years of age, it’s at one with its target audience of Gen Y/Z users. Rumpf, 26, founded the company in 2017 which, in 2019, became one of the youngest firms to register as a broker-dealer (FinTron Invest LLC) with the Securities and Exchange Commission (SEC) and become a member of the Financial Industry Regulatory Authority (FINRA). It has since created a national digital footprint serving clients throughout the U.S in all 53 states and territories. In 2021 alone, it acquired nearly 12,000 new users and expanded its head count by more than 300 percent.
Development of FinTron 2.0 was fueled by the company’s latest round of Series A funding, for which Rumpf is immensely grateful. The funding was secured in April 2022 for $6.5 million, which brought the company’s total venture capital support to nearly $10 million. Major backers include AUA Capital Management (Goya Foods family office); the State of Connecticut’s venture capital arm, Connecticut Innovations; Webster Bank; and Sage Venture Partners whose founder, Fred Warren, was one of Apple Computer’s Series A investors and named a “pioneer of venture capital” by the Wharton School (of business) at the University of Pennsylvania.