Fortis, a leading provider of embedded payment technology for software platforms and high-growth businesses, has announced the acquisition of Serve First Solutions, a premier B2B payment processor. The strategic move aims to enhance Fortis’ technology offerings, deepen its domain expertise, and accelerate growth across critical industry verticals.
This acquisition marks a significant milestone in Fortis’ continued commitment to transforming how software platforms enable businesses to manage multichannel payment workflows. By combining Serve First’s robust B2B service model with Fortis’ proprietary technology and ERP integration capabilities, the newly unified organization is poised to deliver highly tailored, scalable payment solutions for complex business environments.
With this move, Fortis further strengthens its presence in sectors such as wholesale, distribution, and manufacturing—industries where seamless payment systems are vital for streamlining operations and accelerating receivables.
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“By combining our technology with a world class distribution and service model, we’re not just processing payments—we’re helping our clients unlock new revenue and accelerate cash flow,” said Greg Cohen, Chief Executive Officer of Fortis. “Serve First brings deep expertise in B2B payments, and together we’ll deliver even more value to customers through integrated solutions built for scale.”
The integration of Serve First bolsters Fortis’ ability to empower software partners and their business customers with advanced payment tools, increased operational efficiency, and dedicated support for mission-critical transactions.
“Joining Fortis allows Serve First to bring our expertise to a broader market of software platforms,” said Matthew Greco, Chief Revenue Officer of Serve First Solutions. “Together, we’ll deliver powerful, integrated solutions with the service excellence customers depend on.”
This acquisition further positions Fortis as a trusted partner for software providers looking to simplify payment infrastructure while driving business growth through intelligent, embedded solutions.