The new platform, powered by i2i Logic technology, generates market and industry insights for middle-market banking customers using corporate and public data.
i2i Logic and Wells Fargo & Company announced that the i2i Logic Client Intelligence Platform will be implemented by Wells Fargo Commercial Banking to drive a personalized experience for its clients.
Wells Fargo Benchmark Intelligence ©, driven by i2i Logic, integrates Wells Fargo’s industry insights and U.S. middle-market expertise with public data to generate thousands of unique benchmarks. Sharing these data benchmarks with clients provides a highly personalized digital service – helping to assess and uncover their banking needs to offer the right financial solutions, such as cash management, working capital, long-term capital, and market risk products.
Also Read: Lyric Unveils Bold Roadmap to Advance Payment Accuracy
“Wells Fargo has data that, when utilized with the right digital solutions, makes it possible to gather insights that help clients understand the banking solutions they need to grow at scale,” said Kiran Vuppu, Head of Client Insights and Commercial Lending Product Management for Wells Fargo Commercial Banking. “Not only can our commercial clients benefit from these tools, but they also create additional efficiencies for our bankers in speaking with clients.”
Tim Maddock, Co-Founder and Managing Director of i2i Logic noted “the right combination of tech, data, analytics and insight can transform the client service model in commercial banking, and we are incredibly excited to collaborate with Wells Fargo and their bankers on their journey.”
Source: Businesswire