MoneyLion, a financial technology ecosystem leader empowering everyone to make their best financial decisions, announced the appointment of Jon Kaplan as the company’s first Chief Revenue Officer (“CRO”). Kaplan brings a wealth of experience and a proven track record of driving growth and innovation at iconic technology companies, including Pinterest and Google.
In this role, Kaplan will lead MoneyLion’s go-to-market strategy, with a focus on expanding the market share of MoneyLion’s leading digital financial ecosystem. He will also leverage MoneyLion’s data assets to deliver new revenue opportunities and drive success for MoneyLion’s enterprise clients and retail customers alike.
“Bringing on Jon Kaplan, a tech industry veteran, as our new Chief Revenue Officer was an obvious choice,” said Dee Choubey, Co-Founder and Chief Executive Officer of MoneyLion. “Jon’s impressive track record at Pinterest and Google showcases his ability to drive massive growth and innovation. His expertise will be crucial as we empower our users to make their best financial decisions and expand our market presence. We’re confident Jon will take our revenue and sales strategies to new heights as we build the first digital consumer finance ecosystem.”
Prior to joining MoneyLion, Kaplan served as CRO of multiple companies, most recently as the CRO of Madhive, a streaming television technology company backed by Goldman Sachs. Prior to Madhive, Kaplan was the CRO at Pinterest for six years, where he grew revenue from $100 million to over $2.5 billion. Before his time at Pinterest, Kaplan spent over 12 years at Google, where he led the Financial Services national sales team and later transitioned to Vice President of U.S. Sales and Operations, managing all of Google’s advertising products, including Google search, display (GDN), programmatic (DoubleClick), video (YouTube), and mobile, driving billions in revenue.
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“I am thrilled to join MoneyLion at such an exciting time in the company’s evolution,” said Kaplan. “The opportunity to help drive MoneyLion’s innovative approach to financial services, combined with the ability to work alongside such a talented team, made this an easy decision. MoneyLion has developed a one-of-a-kind ecosystem that seamlessly integrates their consumer capabilities with a robust enterprise platform. I am confident that together we can achieve remarkable results, expanding our market share, optimizing our sales strategies, and empowering consumers everywhere to feel confident in every financial decision they make.”
MoneyLion is a leader in financial technology powering the next generation of personalized products, content and marketplace technology, with a top consumer finance super app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to give everyone the power to make their best financial decisions. We pride ourselves on serving the many, not the few; providing confidence through guidance, choice, and personalization; and shortening the distance to an informed action. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their finances with our innovative financial products and marketplace – including our full-fledged suite of features to save, borrow, spend, and invest – seamlessly bringing together the best offers and content from MoneyLion and our 1,100+ Enterprise Partner network, together in one experience.
MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.
SOURCE: Businesswire