Proven Optics, a premier ServiceNow-native IT Financial Management (ITFM) solution provider, announced the appointment of Joel Martins as Chief Executive Officer in conjunction with its acquisition of brightfin. Together, the companies form a single, expanded platform, combining Proven Optics’ ITFM capabilities with brightfin’s leading technology expense management (TEM) solutions. The unified organization delivers a comprehensive view of financial, asset, and expense data to help organizations better forecast, manage, and optimize technology spend within ServiceNow, their enterprise system of action.
Proven Optics and brightfin together serve hundreds of enterprises and public-sector customers throughout North America and Europe. Their strong retention and history of profitable growth reflect the critical role both platforms play in helping organizations manage complex technology environments on ServiceNow.
New CEO Joel Martins brings more than 25 years of experience in enterprise software with a proven track record of driving innovation, growth, and operational excellence. His background spans product management, engineering leadership, go-to-market, and full P&L leadership.
“Enterprises are dealing with unprecedented complexity in how they plan, budget, and optimize technology spend,” said Joel Martins, CEO of Proven Optics. “Proven Optics and brightfin have built exceptional capabilities that are highly complementary – bringing them together creates a more complete platform for organizations that need better visibility and control across the full lifecycle of technology spend. I’m excited to lead this team as we accelerate our product roadmap and expand what customers can achieve on ServiceNow, without compromising the level of service, partnership, and support our customers expect.”
The acquisition of brightfin by Proven Optics follows Silversmith Capital Partners’ 2022 majority investment in Proven Optics, and ServiceNow’s growth investment in 2023.
Also Read: MeridianLink Names Raj Patel as Chief Technology Officer
“With global IT spend projected to exceed $6 trillion in 2026, organizations need solutions that can scale with their expanding technology budgets,” said Danielle Waldman, Principal at Silversmith Capital Partners. “ServiceNow is playing an increasingly central role as the system of record for IT and finance leaders. The combination of Proven Optics and brightfin gives customers a complete foundation for managing technology budgets – from long-range planning to day-to-day expense management – all within the platform they already use.”
Proven Optics provides cost modeling, budgeting and forecasting, invoicing, and capital planning capabilities trusted by CIOs and IT leaders across large enterprises and government agencies. brightfin brings deep expertise in telecom and mobile workflow automation, inventory management, and cost optimization. Together, the combined platform delivers scalable, enterprise-grade workflow automation with deep domain expertise across both IT financial planning and technology expense management – while improving the quality of data that supports emerging AI-driven insights and automation on ServiceNow.
To support the company’s next phase of growth, the Proven Optics Board of Directors has expanded to include additional enterprise software leadership. Kristin Weston, a former enterprise software CEO and operating partner with deep experience scaling companies, and Ed Roshitsh, a veteran enterprise SaaS executive and former CEO of brightfin and Brightly, have joined the board. In addition, Livia Reuss from Silversmith and Wesley Gonzalez from brightfin have also joined. William Miller, co-founder of Proven Optics, will continue to serve on the board, and Silversmith Managing Partner Jim Quagliaroli will remain Chairman.
Source: Businesswire