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Zafin Adds ChatGPT to Boost Platform, Aid Bank Growth

Zafin

Zafin, a trusted strategic platform partner for banks seeking to drive innovation and deliver exceptional customer value, has partnered with OpenAI to integrate ChatGPT Enterprise into its product development and delivery processes. This move reflects Zafin’s commitment to embedding generative AI into daily workflows boosting development velocity, enhancing product quality, and improving its precision in supporting banks.

As financial institutions grapple with legacy infrastructure, increasing competition from digital-native challengers, and rising customer expectations, Zafin is expanding its platform capabilities to help banks deliver personalized products and services with speed and efficiency. OpenAI was chosen not only for its AI leadership but also for its philosophy of human–AI collaboration, which aligns with Zafin’s own approach to responsible AI adoption. The collaboration between Zafin and OpenAI is redefining how intelligent systems and human expertise can converge to fuel innovation while preserving the trust, control, and accuracy demanded by the banking sector.

“Innovation at Zafin is rooted in solving the toughest challenges banks face in delivering personalized experiences and dynamic pricing at scale,” said Branavan Selvasingham, Head of AI and Engineering at Zafin. “By integrating Enterprise ChatGPT into our internal processes, we’re accelerating how we develop, design and deliver products and capabilities that help banks respond to customer needs with speed and precision. Our teams are using AI to streamline ideation, reduce complexity, and enhance decision-making as our clients push for growth and efficiency.”

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“Zafin is a great example of how companies are using ChatGPT to transform how teams work,” said James Dyett, Head of Enterprise and Strategic Sales at OpenAI. “By embedding ChatGPT into their product development and delivery workflows, they’re accelerating innovation and creating more value for their customers across the banking sector.”

Rather than viewing generative AI as a simple tool, Zafin sees it as a foundational capability deeply integrated across the organization to provide a strategic advantage for both its internal teams and client offerings. By applying ChatGPT Enterprise across functions such as prototyping, documentation, enablement, and collaboration, the company is eliminating repetitive tasks and empowering teams to focus on high-impact initiatives. What started as a bold vision to make teams “superhuman” has evolved into a core component of Zafin’s innovation engine, with strong employee adoption and a deliberate focus on responsible, scalable AI integration.

Zafin’s AI strategy is centered around three key focus areas:

  • Collaboration enablement: Enhancing documentation, secure research, cross-functional knowledge sharing, and intelligent interfaces.

  • Platform delivery acceleration: Infusing AI into product design, QA, and solution delivery to improve quality and reduce turnaround time.

  • Future development: Creating secure AI-powered agents and connectors that work alongside teams built using OpenAI SDKs and governed by enterprise-grade standards.

All AI efforts at Zafin are underpinned by a rigorous responsible AI governance framework, which includes human-in-the-loop processes and comprehensive model risk management. This hybrid approach ensures outcomes are explainable, auditable, and aligned with the unique needs of each client. Early indicators reveal significant improvements across development cycles, QA timelines, and documentation delivery enabling Zafin to bring new capabilities to market faster and serve banks with greater agility.