ESET, a global leader in cybersecurity, announced the launch of its new innovative and streamlined offering for consumers. With more than 30 years on the market, ESET has moved to unify its broadly deployed consumer product portfolio. Specifically, ESET is introducing three brand-new customer-centric subscription tiers, providing both broad and reliable digital life protection via new features, such as Virtual Private Network (VPN), Identity Protection,1 and a Browser Privacy & Security extension. In addition to these latest enhancements, ESET unveiled a refreshed product design, bidding farewell to the Android emblem in a strategic move towards brand unity and to signify continued progress in keeping users protected.
Responding to the increasing demand for an all-in-one solution that offers intuitive use of these new features, ESET is introducing an improved ESET HOME—a comprehensive security management platform. Available across all major operating systems—Windows, macOS, Android, and iOS—and includes visibility into home networks and connected smart devices.
“At ESET, we’re thrilled to unveil our cutting-edge consumer solutions. It’s more than just security—it’s a comprehensive portfolio designed to keep our customers safe in digital landscape,” said Mária Trnková, Chief Marketing Officer at ESET. “Our team has poured their expertise into creating a powerful blend of AI, human insight, and cloud protection, delivering a state-of-the-art defense for consumers against a multitude of cyber threats. With ESET, they’re not just protected; they’re empowered to explore, connect, and thrive securely.”
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“Our decision to update the look of our consumer product reflects ESET’s dedication to not only keeping users protected, but also providing them with an intuitive and visually appealing experience,” said Brent McCarty, President of ESET North America. “This move towards brand unity reinforces our commitment to delivering seamless and effective cybersecurity solutions that adapt to the evolving needs of our users.”
Research among ESET customers shows that the vast majority of ESET HOME users define themselves as home admins, those who take care of their household’s digital security. They are tech savvy but don’t want to spend much time managing ESET products. To meet customers’ needs, ESET has made improvements to ESET HOME. Now, as a complete security management platform, it is a seamless part of the user experience. In this version, managing devices, making online purchases, subscription activation and renewal, downloading or upgrading security solutions, and enabling powerful functionalities like Identity Protection, VPN security, Password Manager, and more, are all a seamless part of existing user flows.
SOURCE: PRNewswire