Trinity Life Sciences, a recognized leader in advisory, insights, and analytics for the life sciences sector, has announced the launch of Trinity Digital Affinity, powered by DeepIntent. The solution provides unprecedented visibility into the digital engagement patterns of more than 3.5 million healthcare professionals (HCPs).
Designed to help life sciences companies elevate engagement strategies, Trinity Digital Affinity enables more precise targeting, personalized communication, and actionable decision-making. The platform offers a depth of insight that surpasses traditional agency and third-party data, enhancing existing HCP profiles, filling intelligence gaps in emerging markets, and delivering a competitive advantage through richer, more current digital analytics.
“Trinity Digital Affinity sets a new standard in how life sciences companies understand and engage with HCPs across digital touchpoints,” said Nancy Phelan, Senior Vice President of Customer Engagement at Trinity Life Sciences. “With daily refreshes providing current insights into HCP digital activity, our platform ensures that brand strategies are grounded in near real-time trends. This recency empowers our clients with more actionable data and sharper, timely insights enabling them to engage meaningfully and make more informed decisions in an increasingly digital world.”
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The launch strengthens Trinity’s Customer Engagement Orchestrator solution, which utilizes AI-driven decision engines to coordinate engagement across both field and digital channels. Seamless integration with DeepIntent the industry’s leading healthcare demand-side platform enables activation across multiple digital channels while embedding campaign performance metrics directly into Trinity’s ecosystem. This creates a closed-loop engagement model, enabling real-time optimization, accelerated feedback cycles, and improved efficiency for omnichannel strategies spanning sales reps, medical science liaisons (MSLs), and digital platforms.
Through Trinity Digital Affinity, organizations can unify advanced audience segmentation, omnichannel orchestration, and channel mix optimization, all activated through DeepIntent. When combined with Trinity’s proprietary data assets, this integrated approach moves beyond generalized targeting, enabling brands to achieve true N=1 personalization. By streamlining operations and accelerating outcomes, Trinity reinforces its leadership in digital innovation for life sciences ensuring clients reach the right HCP with the right message at the right time.
“Trinity is designing client-first solutions that meet the evolving needs of life sciences marketers, and we’re proud to be the technology partner helping bring that vision to life,” said Jennifer Werther, Chief Solutions Architect at DeepIntent. “By powering Trinity Digital Affinity, DeepIntent is equipping Trinity with the tools to unlock real-time insights, accelerate campaign performance, and empower clients to engage healthcare providers with greater speed and precision.”