On December 17, 2024, Mindsprint, a global leader in software products, digital services, and business processes, announced a strategic partnership with MedAdvisor Solutions, a global leader in pharmacy-driven personalized patient engagement solutions.
The collaboration seeks to transform patient engagement by utilizing Mindsprint’s innovative AI-enabled cloud platforms and advanced operational frameworks. Together, the two companies will develop MedAdvisor’s next-generation patient engagement platform, designed to offer hyper-personalized experiences, revolutionize patient education, and enhance medication adherence—setting a new standard in healthcare technology innovation.
MedAdvisor Solutions focuses on simplifying the medication management journey. In the U.S., the company delivers omnichannel patient engagement programs for pharmaceutical companies through local pharmacies. Powered by the company’s robust platform, THRiV, which integrates comprehensive pharmacy information, SDoH data, and predictive modeling, the platform provides tailored programs at scale that drive adherence, awareness campaigns, and improved outcomes, helping patients lead healthier lives.
In Australia, over 4 million patients use the MedAdvisor App to manage their medication journey, accessing pharmacy and pharma-sponsored information and resources. Additionally, more than 95% of pharmacies use the company’s cloud-based workflow solution to streamline pharmacy processes and enable stronger patient engagement.
By aligning Mindsprint’s technology-driven, customer-centric approach with MedAdvisor’s strategy, this partnership is set to deliver a scalable and modern patient engagement platform that addresses the needs of patients, pharmacies, and pharmaceutical companies.
Key Benefits of the Partnership
Revolutionizing Patient Engagement: This collaboration will propel MedAdvisor Solutions’ product development by integrating Mindsprint’s AI technologies and platform expertise. By combining data from multiple sources and addressing challenges like fragmented data, the partnership will enhance personalized patient engagement, transforming the patient journey and delivering value to patients, pharmacies, and pharmaceutical partners.
Next-Generation U.S. Platform Transformation: MedAdvisor and Mindsprint are co-developing a next-generation platform focused on redefining personalized patient engagement. The platform will be anchored in three key areas—AI-powered analytics, automated operational processes, and enhanced patient identification—to improve program effectiveness and the reach of health engagement initiatives.
Operational Excellence Through Shared Services: The partnership introduces a centralized operations model, leveraging a unified framework to transform MedAdvisor’s operational capabilities. A follow-the-sun support model ensures seamless global collaboration, while cloud-native solutions accelerate market strategies. This approach, combined with domain expertise, ensures scalable, secure, efficient, and high-quality services.
Building a Future-Ready Growth Platform: This collaboration creates a foundation for sustainable growth by addressing current challenges and preparing for future scalability. The platform will enhance core functionalities, streamline processes, and support dynamic business models, ensuring operational efficiency while driving transformation in patient-centric engagement solutions.
Vinod Subramanian, Chief Operating and AI Officer at MedAdvisor Solutions, expressed excitement about the partnership, noting the potential to accelerate innovation and speed to market. The collaboration will enable the development of hyper-personalized solutions that elevate the medication management journey, improve patient experience and adherence, and drive better health outcomes. By empowering patients with tools to take control of their health, the partnership aims to improve lives and create success for pharma and pharmacy partners, while reducing the operational burden on pharmacists and enabling more time for patient care.
Dharmender Kapoor, CEO of Mindsprint, emphasized the partnership’s focus on co-innovation, blending Mindsprint’s technological expertise with MedAdvisor’s deep understanding of patient needs to create a platform that redefines medication management. The goal is to build a solution that adapts and evolves, benefiting both patients and healthcare providers with cutting-edge advancements.
Nitesh Mirchandani, Chief Business Officer at Mindsprint, highlighted the collaboration as a key milestone in Mindsprint’s growth. Working alongside MedAdvisor Solutions, the partnership aims to redefine patient medication management, improving efficiencies and delivering impactful, sustainable solutions to the healthcare sector worldwide.