Providence announced that Praia Health, a new platform-as-a-service (PaaS) technology built by and for health systems, is the next incubated technology from Providence Digital Innovation Group (DIG). Adopting the proven digital flywheel concept for engaging and re-engaging consumers algorithmically, Praia Health removes barriers to patient care by personalizing individuals’ health journeys and seamlessly connecting them to the right services, products and resources.
With more than 25 years of experience leading technology-driven ventures, Justin Dearborn will serve as Praia executive-in-residence, bringing extensive health care, enterprise and technology business expertise.
“Given the unprecedented workforce and economic pressures affecting health systems, we need to do things differently—and that means embracing new digital solutions that help us improve the health of our communities,” said Rod Hochman, M.D., president and chief executive officer of Providence. “Praia Health embodies the Providence promise to know, care for and ease the way of each person we serve and extends this commitment to the patients’ digital experience.”
The Praia Health Identity and Engagement Platform launched within Providence in January 2022. It currently supports more than three million user accounts, delivering over $20 million in measurable value back to the organization in the 2022 calendar year alone.
“Praia Health comes with its own ‘customer zero’ so we can directly project the value of the platform to our future health system customers,” Dearborn said. “It’s a rare opportunity to lead an organization that has such a measurable track record of success. I’m excited to support the transformation of health systems through the power of digital.”
The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions. This enables new types of omni-channel experiences that reflect a consumer’s entire health ecosystembeyond just their clinical record.
SOURCE: Prnewswire