Mint Werx, a premium Web3 creative and production studio and division of Fusion92, and Vivid Labs, a next-generation Web3 publishing platform, have partnered with Forbes Travel Guide to provide Web3 technology-enabled experiences for The Summit 2023 in Las Vegas.
Forbes Travel Guide is the only independent and global star rating system for luxury hotels, restaurants, spas and ocean cruise ships. Its annual event, which takes place from March 1-2 at Resorts World Las Vegas, is the premier, invitation-only gathering of hospitality icons, executives, innovators and suppliers. Mint Werx and Vivid Labs are collaborating to develop exclusive digital collectibles for each Star Award recipient attending The Summit. The digital collectibles are updatable and support multiple asset formats, providing a next-generation platform that empowers new ways to deliver premium content and brand engagement during and after the event.
“Luxury hospitality sets and continuously raises the bar on guest experience across the entire industry,” said Stuart Greif, executive vice president, chief strategy, innovation and operating officer for Forbes Travel Guide. “Creative digital touchpoints are essential to engaging a new generation of luxury guests. We are proud to collaborate with Mint Werx and Vivid Labs at The Summit, showcasing an emerging frontier of guest engagement.”
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“This is an exciting opportunity to help Forbes Travel Guide enhance their event experience through the power of Web3 solutions,” said Ryan Sands, SVP of Mint Werx. “The hospitality leaders at The Summit 2023 are well-known for their dedication to luxury and quality across the industry, and we look forward to helping open doors to innovative avenues that deliver premium technology-enabled customer experiences.”
The activation by Mint Werx and Vivid Labs showcases the power of Web3 digital media to complement live events and offer immersive experiences for the hospitality industry. Integrating Web3 technology enables a new realm to engage communities and deliver higher value ownership to its most loyal members.
“Web3 technology will redefine what luxury brands can do with loyalty programs,” said Halsey Minor, CEO of Vivid Labs. “NFTs are much more than JPEGs. When unique digital assets can also deliver high-impact marketing and branding content that is updatable over time, we believe this will create exclusive guest experiences that are even more engaging and personalized.”
SOURCE: PR Newswire