Metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers. But such conversations also reveal opportunities that await organisations and individuals to get unexpected visibility as they become first movers in their field to explore the metaverse.
Following Improbable’s previous report on Twitter conversations (#Metaversations), this latest entry in the series explores how key industries lean into the metaverse, and what is driving these conversations on Twitter.
Full survey results are linked below, but here are five findings that stand out:
1. Gaming is the most prevalent industry in Twitter conversations – despite its metaverse reticence
Gaming and finance, with respective overrepresentation scores of 100 and 65, lead the ranking. For gaming, this presents a paradox. Much of the gaming industry has proven sceptical about the metaverse and how much better it could be than high-end first party games. Yet it’s dominating the conversation as the most advanced industry with the capabilities to develop – and closest experiences to date with – metaversal experiences.
Also Read: Converge Technology Solutions Announces IBM zSystems and LinuxONE Certification in Canada
Elsewhere, entertainment’s various branches have uneven levels of representation. Cinema’s score (8) is half that of music (16), for example. Fashion and luxury each outpace both but combined (88) are still overshadowed by gaming.
That the idea of the metaverse is three times as prevalent in conversations about luxury as in conversations about music stresses indeed the wide disparity that exists in terms of metaverse maturity and adoption.
2. Entertainment generates most Twitter interactions in metaverseconversations – but luxury brands are close behind
Gaming leads on engagement, with an average of 39.2 interactions per tweet, followed by music (23.7) and cinema (23.5). All have a potent mix of economic firepower, close-enough visible metaverse experiments and passionate fan bases that can build excitement and drive engagement.
Less expected is luxury being close behind on 21.2 interactions per tweet. But luxury brands have been bullish on the metaverse, being early to run virtual runway shows and bringing collectables into virtual spaces to give people new ways to express themselves.