Cloudflare, Inc., the security, performance, and reliability company helping to build a better Internet, announced the appointment of Carlos Torales Montero as Vice President, Head of Sales, Latin America, to build upon its global network and growing customer base in the region. Carlos brings more than twenty years of experience in the technology sector, specifically in go-to-market strategy and talent development efforts in new markets, to drive growth, and scale high-performance organizations. Carlos comes to Cloudflare from Cisco, where he managed commercial, enterprise segments, product sales, and business development.
Cloudflare first invested in Latin America in 2014, expanding its network into the region by establishing a data center in Santiago, Chile. Today, Cloudflare’s global network spans more than 270 cities in more than 100 countries, including 36 cities across Latin America. Building upon its robust in-region network and partnerships, Cloudflare is planning to further expand in Latin America and continues to grow its network footprint to connect users and organizations globally.
“There is a significant online market in Latin America, representing nearly 500 million Internet users. For years, Latin America has been driving consistent and strong Internet use, being the fourth largest region in terms of users online worldwide,” said Matthew Prince, co-founder & CEO of Cloudflare. “Latin America has always been a priority for Cloudflare, establishing our network in the region early on and we have been expanding ever since. We’ll be continuing this growth, with Carlos leading our efforts, to work even closer with our growing and expanding Latin American customer base.”
“The Internet is heavily relied on in Latin America and we have been seeing a huge digital transformation acceleration. At the same time, there has been an increase in cyber threats for organizations of all types and sizes. At the end of last year, Cloudflare’s network blocked an average of nearly seven billion attacks per day in Latin America,” said Carlos Torales Montero, Vice President, Head of Sales, Latin America at Cloudflare. “The power and scale of Cloudflare’s network enables us to provide an extremely tailored yet seamless security and performance platform to any Latin America organization. I look forward to being part of equipping more and more customers, and our partners, with the tools that are critical to any business today.”
With millions of Internet properties powered by Cloudflare’s network, the company already has many customers in the region, from El Universal, to financial services like Naranja and cryptocurrency services such as Bitso, as well as retailers like Facily and Falabella. Cloudflare is also in partnership with a number of organizations to extend its security, performance, and reliability platform, such as through Alestra, Cipher, NeoSecure, TD Synnex, TIVIT, and more.
“Distributing leading technology solutions to service the IT ecosystem is core to what TD Synnex does, and that’s why we’ve been partnering with Cloudflare for years as they continue to deliver on providing leading Internet security, performance, and reliability,” said Marcos Murata, VP and General Manager of Mexico, Latin America, and the Caribbean Vendor Management at TD Synnex. “Together we’ve been equipping businesses in Latin America and their worldwide users. Cloudflare runs one of the largest networks in the world with a specific focus on Latin America and we’re excited to be in continued partnership with them as they expand even more into the LATAM region.”
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“There has never been more of a focus on mobility, cybersecurity, and business continuity for organizations. Alestra addresses these critical elements with a comprehensive solution for Latin American businesses in partnership with Cloudflare,” said Luis Arturo Rosales, Director de Estrategia de Colaboración y Ciberseguridad at Alestra. “Cloudflare’s global network being one of the largest and most interconnected in the world, enables the delivery of these solutions in the most secure, fast, and reliable way based on user location. With their expansion into Latin America, we’re excited to continue our work with them in equipping more and more customers.”
“Extending cybersecurity solutions to businesses across Latin America is something that we’ve been delivering with Cloudflare for years,” said Paulo Boniccu, Global Chief Sales & Marketing Officer at Cipher. “Every company and every industry is different, and that’s why Cipher uses Cloudflare’s broad platform to deliver tailored solutions to companies, considering everything from threat actors to regulations and compliance requirements. From financial services, to manufacturing, healthcare, logistics, and energy and utilities, we’re excited to be equipping more Latin America businesses with Cloudflare.”