Prove, a global leader in digital identity solutions, introduced ProveX℠, the industry’s first Digital Trust Exchange designed to enable enterprises to instantly access verified credentials and partner data while safeguarding trust across every customer interaction. The new platform uses Prove’s tokenized identity framework. This builds a strong identity base. It enables personalized, secure, and smooth digital experiences on a large scale.
As digital journeys become more fragmented, organizations often need to verify customer identities multiple times, even in a single interaction. ProveX addresses this challenge by allowing verified identity and associated trust to seamlessly move across channels and touchpoints. Once a customer’s identity is authenticated, enterprises can retrieve verified data such as payment credentials, credit signals, or compliance credentials from trusted partners without restarting the identity verification process.
ProveX’s launch ecosystem includes early collaborators such as Checkr Trust, Nova Credit, Skipify, Trinsic, and Wyzia, giving customers immediate access to a growing network of trusted service providers shaping the future of digital identity creation, recognition, and reuse.
How ProveX Empowers Trust Across Digital Interactions
At the core of ProveX is a fundamental requirement for trust: confirmation that a request originates from a real person and is tied to the correct, authorized identity. Verified data and credentials hold value only when securely bound to the right individual. ProveX addresses this by pairing a reusable Prove ID with a cryptographically secured Prove Key linked to the user’s device. Together, these components create a persistent identity anchor that enables enterprises to request verified information with high accuracy without exposing sensitive personal data.
ProveX transforms previously disjointed identity workflows into reliable, consistent user experiences. Through Prove’s identity-gated protocol, credentials are exchanged only when identity, policy, and consent are aligned. Each transaction is authorized, verified, and executed as a secure, ephemeral exchange directly between participating enterprises and partners.
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Executive Insights on Industry Impact
“Digital experiences have been held back by one fundamental issue: trust breaks between interactions,” said Ashley Kiolbasa, CMO of Prove. “When identity becomes continuous instead of episodic, businesses can finally move at the pace customers expect. ProveX turns verified identity into an always-on foundation for accessing trusted services, enabling experiences that are safer, smarter, and materially more streamlined.”
Highlighting the value for ecosystem partners, Glen Sgambati, President at Wyzia, said, “Our priority as a payment solution is accelerating commerce while maintaining the highest levels of security and compliance. Joining ProveX was a clear strategic move; connecting once to the Identity Graph allows us to instantly provide our verified payment services across Prove’s massive ecosystem, dramatically collapsing our time-to-revenue and elevating the trust in every transaction.”
Chris Hansen, GM of Strategic Partnerships and New Verticals at Nova Credit, added, “Nova Credit helps businesses serve consumers with greater clarity, whether they’re new to the country, new to credit, or navigating an increasingly complex financial landscape. Our partnership with Prove allows us to extend the reach of our credit and data solutions to new customers while reducing integration friction. By offering Nova Credit’s analytics within ProveX, we can deliver insights faster while maintaining the privacy and compliance standards our clients expect.”