UserTesting, a leader in experience research and insights, announced the rollout of its new technology partner program–ConnectTech. UserTesting has partnered with eight companies for the launch, and is rapidly expanding its ecosystem of connected technologies–building integrations into its customers’ most used tech stacks across development, design, collaboration, and digital analytics tools. The ConnectTech program is part of UserTesting’s initiative to help builders, designers, and creators create a seamless workflow for integrating direct customer feedback into their processes for how they design and develop products and experiences.
The way teams work to build products and experiences has become a much more collaborative process, and the need for direct customer feedback to be embedded into cross-department workflows has become paramount to how these teams inform and make decisions. The charter of UserTesting’s ConnectTech ecosystem is to bring confidence in decision-making through a shared understanding of the customer–by simplifying the process for integrating human insights into the spaces and workflows of teams who are experimenting, testing, prioritizing, and/or optimizing across the product development lifecycle.
“Miro has introduced 12 innovative integrations to enhance our customers’ ability to incorporate external data, documents, and various content into Miro boards, making the Miro experience more accessible, collaborative and actionable,” said Andrew Edelman, VP of Partnerships & Business Development at Miro. “Given our dedicated Product Development customer base, it was a natural choice for us to collaborate with UserTesting to support our more than 600 mutual customers using UserTesting and Miro. Together, we have built an integration that enables teams to seamlessly access customer experience research and insights ensuring a contextual and streamlined process throughout their entire workflow.”
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“At InVision, our mission is to help cross-functional teams do their best work together, and this integration with UserTesting is another way that we’re making that possible,” says Jeff Chow, CEO, InVision. “With the new Freehand by InVision and UserTesting integration, teams can ensure that the voice of the customer can be leveraged by the entire organization to empower better decisioning. Users will be able to embed UserTesting videos directly on the Freehand canvas, so whether they are developing a product, running a stakeholder review, or making critical UX decisions, a centralized view of valuable customer insights is easily accessible in the places they need it, when they need it.”
With the UserTesting Human Insight Platform, users can connect their favorite tools for an embedded insights workflow right-fit for their teams. UserTesting’s ConnectTech Program includes integrations with a range of independent software vendors including:
Collaboration, design and development:
- Atlassian – Easily access UserTesting customer insights at every stage of product discovery, prioritization and development with the integrations between UserTesting and Jira and Jira Product Discovery. Then, add UserTesting insights to Confluence to promote sound decisions and higher product success rates.
- Canva – Embedding highlight reels in Canva assets to promote, elevate, and evangelize key insights for a shared understanding of the customer.
SOURCE: Businesswire