USU has been recognized by the American analyst firm Forrester Research as one of the leading providers of Software Asset Management (SAM) solutions. In the current report “The Forrester Wave™: Software Asset Management Solutions, Q1 2025” report, USU was classified as a “Leader”. The report evaluates the strengths and strategies of the world’s 9 most important providers and particularly highlights USU’s innovative strength and strategic orientation. The full Forrester report is available free of charge upon request.
Forrester recommendations when selecting a SAM solution
Forrester recommends “prioritizing SAM vendors with the following capabilities:
- AI/ML-supported contract and license management
- SaaS management with advanced FinOps capabilities
- Support of the entire software lifecycle management.”
The USU provider profile states, among other things: “USU… has evolved from a pure SAM solution to a comprehensive IT Asset Management (ITAM) platform that offers transparency and optimization for Hardware Asset Management (HAM), Software Asset Management (SAM) and Software-as-a-Service (SaaS). With Thoma Bravo as the main investor, USU is placing particular focus on innovations in the areas of ITAM and SAM.”
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Strategic orientation of USU
Regarding the strategy, Forrester emphasizes: “USU’s overarching vision is to enable hybrid IT management for enterprises that offers strong ITAM/SAM and complements the broader structure of ITSM and ESM. USU is expanding its offering to include comprehensive SaaS management and fully covers FinOps. Artificial intelligence (AI) plays a central role in innovation, improving both user-facing functions such as SAM chatbots and knowledge tools as well as backend processes such as EULA and SaaS license recognition.”
Current offer and strengths of the USU solution
The US analysts describe the current SAM offering as follows: “USU supports both agent-based and agentless detection and draws usage data directly from sources such as Microsoft 365. The customizable normalization process tracks assets both on-premises and in the cloud, while product usage rights make it easier to track license entitlements. Financial functions such as cash flow management, depreciation and cost allocation enable a complete overview of software spending. USU identifies optimization opportunities for licenses both during procurement and during ongoing operations.”
USU CEO: Confirmation of strategic direction
“This award confirms our strategy of integrating software asset management into comprehensive IT asset management,” says Dr. Benjamin Strehl, CEO of USU GmbH. “With innovative AI and FinOps technologies, we help companies to efficiently manage their software costs.”
Source: Businesswire