Industry veteran to lead unified go-to-market strategy as company accelerates expansion into the enterprise market
Webflow, the industry-first Website Experience Platform (WXP) for modern marketers, designers, developers, and agencies, announced the appointment of Adrian Rosenkranz as Chief Revenue Officer. In this role, Rosenkranz will lead Webflow’s global go-to-market organization, unifying sales, customer success and marketing to further advance the company’s mission.
“As we enter a transformative period in the CMS and digital experience market with buyers seeking to quickly manage risk, modernize, and reduce complexity, Adrian brings the perfect blend of expertise to help Webflow capitalize on the opportunity ahead,” said Linda Tong, CEO of Webflow.
“His proven track record of scaling both self-serve and enterprise revenue streams, combined with his deep understanding of customer needs across segments, makes him uniquely qualified to lead our go-to-market strategy as we expand our presence in the enterprise market while strengthening our thriving community of freelancers, and design and digital agencies. He is an ideal leader to step in following the launch of our category-disrupting new platform and to help bring a modern platform to our over 300,000 customers.”
Rosenkranz joins Webflow from Tableau, a Salesforce company, where he led Global Sales for a multi-billion dollar revenue business spanning SMB, self-serve, enterprise expansion, and sales development. His broad experience across sales, marketing, and operations positions him ideally to drive Webflow’s growth as organizations increasingly seek alternatives to traditional content management systems and complex digital experience platforms.
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“2025 represents a significant turning point for the web development industry,” said Rosenkranz. “AI is raising the bar for digital experiences, making relevance paramount. Marketers need to deliver this relevance efficiently, but traditional Content Management Systems and Digital Experience Platforms create costly bottlenecks with lengthy development cycles and integration challenges. Businesses need a Web Experience Platform that will empower design, marketing, and development teams with the agility, flexibility, and AI tools necessary to create truly personalized content. Webflow is uniquely poised to capture this tremendous market opportunity. I am excited to join at this pivotal moment in time to help scale our go-to-market organization and serve customers of all sizes.”
Known for his data-driven approach and empathetic leadership style, Rosenkranz brings valuable experience in evolving self-serve focused businesses into enterprise sales organizations while maintaining strong growth across customer segments. His appointment marks a significant milestone in Webflow’s journey as it continues to disrupt the CMS category.
In his role as CRO, Rosenkranz will focus on building an ecosystem where distinct go-to-market motions complement each other to accelerate growth, ensuring Webflow can effectively serve teams and organizations of all sizes as they create exceptional digital experiences.
Source: PRNewswire