Cloud Village Inc, a leading interactive music streaming service provider in China, today announced that it has entered into a licensing agreement for digital music distribution (“the Agreement”) with YG Entertainment Inc. (“YG Entertainment”), a leading entertainment company in South Korea, granting NetEase Cloud Music the right to distribute YG Entertainment’s music catalog in China.
Under the terms of the Agreement, both parties will engage in innovative approaches to unlock more opportunities for YG Entertainment’s vast and influential catalog as well as its artists on the platform, including music by popular K-Pop groups such as BIGBANG and BLACKPINK, and utilize their strengths to expand the music library on NetEase Cloud Music platform to provide more high-quality music content for Chinese music lovers.
Founded in 1996, YG Entertainment is one of the largest entertainment management companies in South Korea. It has been at the forefront of the popularization of hip-hop music. It is also the entertainment company with the most hip-hop singers in South Korea. World-renowned artists on its roster include BIGBANG, BLACKPINK, SECHSKIES, AKMU, WINNER, iKON and TREASURE.
As one of China’s leading online music platforms, NetEase Cloud Music has been gaining presence among the younger generation. The unique music community atmosphere, highly interactive user base and strong user stickiness of NetEase Cloud Music further demonstrate the platform’s capability in efficiently promoting music content while enhancing the interaction between artists and their fan base in China.
NetEase Cloud Music has been actively expanding its broad portfolio and once again is joining hands with a top South Korean entertainment company to continually supplement the platform’s high-quality content to cater to users’ diverse music tastes spanning multiple genres. Recently, NetEase Cloud Music has reached music copyright cooperation with a number of top record labels, including Modern Sky, Emperor Entertainment Group, China Record Group, Feng Hua Qiu Shi, Yuehua Entertainment, Linfair Records, SM Entertainment and TF Entertainment. In the future, NetEase Cloud Music will keep on promoting its collaborations with upstream copyright owners and continue to provide more high-quality music content for Chinese music enthusiasts.