ENGINE, a global advertising, technology, and data company, announces its new corporate brand name, Big Village in the US, Europe, and Australia. It does so on a mission to eliminate siloed ways of past industry thinking and as the industry model for what it means to be an integrated solutions company. Under its new name, Big Village operates as a global advertising, technology, and data company that unites its full range of services, including adtech, media, insights, and creative experts, together under one roof to effectively solve some of the industry’s biggest challenges, and advance advertising and marketing forward.
ENGINE announces its new corporate brand name, Big Village, in the US, Europe, and Australia
Led by Kasha Cacy as Global CEO, Big Village comprises 450 employees globally, and growing; and is proud to be a team that brings together divergent perspectives that are interwoven throughout the team’s process to unlock unexpected opportunities for clients.
Big Village brands and services include:
EMX by Big Village: built on advertising technology, the company’s leading end-to-end programmatic technology group, EMX is a premier SSP, data platform and media trading desk;
Cassandra by Big Village: a collection of evolving Millennial, Gen Z and Gen Alpha research, uncovering and dissecting emerging trends, generational insights, and youth behavior;
Media experts trained to break down adtech silos by combining attitudinal consumer insights, audience targeting, media activation and robust measurement to make media investments go further;
A global market research business uncovering not just the ‘what’ but the ‘why’ behind customer behavior, unlocking better data and insights that inform better business decisions;
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A modern creative shop that positions brands to be lifted by their audiences with contextually crafted work in social, digital, and traditional channels.
“When we take a look at what marketing organizations are dealing with today, it’s become so complex; campaigns can no longer exist in silos,” says Kasha Cacy, Global CEO, Big Village. “We are on a mission to rise to the challenge and solve the problems others have not been able to: providing true transparency in the programmatic marketplace, scaling niche audiences that are not neatly defined by behavioral data, and deeply integrating data and insights into the creative and media processes, to name a few.”
The rebrand does not include ENGINE Group UK, owner of ad agency ENGINE Creative, acquired by Next 15 earlier this year. However, EMX does have employees that work in the UK.