Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, has partnered with Occuspace, a leading occupancy monitoring technology firm, to offer innovative analytics solutions that help retailers better understand foot traffic data, close the media attribution loop, uncover new brick-and-mortar insights and improve the customer experience.
Occuspace provides analytics from the physical world, uncovering real-time visitor data and historical foot traffic trends in real estate spaces through privacy-friendly, plug-and-play devices and cloud-based AI technology. The fast, easy and affordable solution keeps track of spaces with its proprietary machine learning algorithms, while doing so in a secure way that protects visitors’ privacy as all data gathered and stored is anonymous, non-personally identifiable information. Occupancy data insights can then be used for a multitude of purposes, such as to better understand how long people stay in spaces and where they spend the most time; monitor and benchmark multi-location businesses; determine staff needs or cleaning schedules; alert people of peak crowded times of day; and trigger marketing initiatives based on traffic flows — among other rationales. The diverse observations can help businesses improve both customer and employee experiences, sales, marketing, retail placements and real estate decisions.
“Leveraging the power of Occuspace solutions, paired with Fusion92’s strategic, data-driven approach to marketing transformation, allows us to provide yet another valuable offering for our client partners to help optimize retail experiences,” said Matt Murphy, CEO and founder of Fusion92. “Harnessing data into insights gives us the ability to tailor experiences that positively transform brands, which is at the core of our business, so this partnership brings a targeted, promising opportunity to improve retail experiences more than ever before.”
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The Occuspace foot traffic monitoring technology is being used by several top brands and dozens of higher education institutions, delivering secure data that helps inform decisions on the use of commercial spaces and university buildings that ultimately drive improved experiences for customers and patrons.
“We are excited to partner with Fusion92 to bring our version of web analytics to the physical retail world,” said Nic Halverson, CEO of Occuspace. “Our cost-friendly solution offers insights that are sure to help brands drive more informed retail decisions that can positively impact their store operations and customer experiences.”