Marketing means effectively driving awareness and engaging the target audience and video marketing is one the best option for this among all other types of marketing. There are multiple ways and types of video marketing in which businesses can use video marketing to position and promote their products/services.
Videos can help create a deeper emotional connection with your audience. Just like written content is important for your business, adding videos can act as an additional push to boost your sales. When opting for video marketing it is important to pick out topics, choose a presentation style, figure out how and what type of videos align with your business, and further help your business secure leads. However, all of this starts with choosing the right type of video marketing to attract the right customers.
What is Video Marketing?
Utilizing video material to market and promote a brand, product, or service, raise interaction on digital and social platforms, inform consumers about offerings, and boost sales. There are many different types of video marketing, such as explainer videos, tutorials, webinars, and live streaming, among others. Video marketing enables businesses to successfully communicate with audiences, stand out in a crowded market, and engage with audiences through the use of appealing graphics, storytelling, and sound.
How Big Brands Utilize Video Marketing?
In order to attract the attention of their target audience, brands have started embracing video marketing to sell their goods and services. Following are a few instances of how businesses employ video marketing:
- Using video commercials to build brand awareness
- Demonstrating the capabilities and features of the product.
- Giving an inside glimpse at their company, products, or services.
- Distributing instructional or useful information and interacting with their audience through influencer campaigns or user-generated content.
- Displaying client endorsements and success stories.
- Creating amusing or touching content to increase interaction and foster brand loyalty.
Brands may efficiently reach their target audience, encourage consumer engagement, and increase brand awareness by utilizing video marketing methods.
One such example of a big brand that used video marketing is Netflix.
Netflix has effectively employed video marketing by producing unique material that is catered to their audience’s likes and by using consumer data to generate customized suggestions. Through platform-based video marketing, they can engage their audience with exciting content and assemble a devoted subscriber base. Additionally, because Netflix uses AWS for computation and storage, they can effectively handle the enormous amounts of data they gather and produce insightful data that can be used to improve their video services.
Amazon has utilized video marketing in a variety of ways, including by presenting interactive, shoppable live streams with Amazon Live, developing video ad campaigns with Amazon Ads, and giving tools to third-party merchants so they may use video to market their goods. Additionally, for companies employing its services, Amazon Rekognition automates video analysis and picture identification. One of the best ways to increase sales on Amazon is to include a product video in the listing. This gives potential customers a deeper look at the features, advantages, and applications of the product. In general, Amazon uses video marketing to engage people, build relevant and compelling brand experiences, and increase sales.
Apple employs video marketing in a variety of ways, including displaying how its target audience uses its products, highlighting their features and designs, and offering guides and advice on how to use them. On their launch websites, they also use video to promote their brand and provide users with an immersive experience. Apple’s video marketing team collaborates closely with the company’s designers and engineers to manage the company’s rich video content. Apple also advises app creators to use video lessons and previews to promote their apps on the App Store.
6 Popular Types of Video Marketing Formats
There are multiple formats of videos that you can opt for depending on the message your product or service is trying to deliver. Here are some of the most popular types of video marketing formats:
Explainer Videos
Explainer videos or “How-to videos” are used to introduce a new product or service or explain why and how your product/service is the right solution to a particular problem people are struggling with. These can also be like DIY videos that can help your audience fix any issues with your product/service manually. These videos also come in various types such as animated explainer videos, Live-action explainer videos, or whiteboard explainer videos.
Entertainment Videos
Entertainment videos are short videos made for entertainment purposes. These videos focus on inducing different kinds of emotions or feelings in the viewer and entertaining them. Entertainment videos can be motivating, inspiring, funny, surprising, or shocking. Entertainment mixed with appropriate humor and emotions equals a great video marketing strategy to attract more customers.
Product Demo Videos
Video ads help the human brain in processing and remember the brands for a longer period of time. This is why, as per a report, nearly 72% of customers would rather choose videos to learn about a product or service. Product demonstration videos are currently very popular and one of the most trending video content types marketing teams use to sell products. It is the best way for businesses to make customers aware of the benefits of their products or services.
Personalized Videos
Personalized videos are exclusively personalized for a specific viewer. These videos make use of technology to add the viewer’s personal information like their name, email address, profile picture, etc. Personalized videos are a great way to make your customers feel special.
It is a powerful tool that can surprise and delight your customers and help them develop a deeper connection with your business and hold a long-term place in their minds.
FAQ Videos
Another great creative invention in the video marketing world is FAQ videos. FAQ (frequently asked questions) videos are created for answering any type of frequently asked questions. People tend to have numerous questions about anything they do or buy. Many FAQs are majorly about a product or a service. Though there are sites like Quora that have written answers to these FAQs, a FAQ video gives a more interesting and engaging alternative to the customers.
Thank You Videos
Thank You videos are appreciation videos that convey a “thank you” message to customers. These thank-you videos are sent to customers or subscribers for various reasons, for instance when a customer buys your product or subscribes newly subscribe to your channel. Thank you videos add a personal touch and help in showing your customers that you care without forcing them to make a purchase.
Conclusion
Many firms use the video material to inform and advertise their services, making video marketing an effective and quickly expanding area of the marketing industry. According to statistics, the video makes up a third of all online activity and is crucial to any plan for client retention. Video marketing has the potential to build consumer connections, boost revenue, and increase engagement. Therefore, it is anticipated that the importance and popularity of using videos in marketing tactics will increase over time.
