Visible Technologies, the leader in social media analytics and engagement for enterprise marketers and agencies and member of the Vocus and Cision software product line, today announced enhancements to Visible Intelligence (VI) with its September 2014 product update. These new enhancements allow users to better leverage VI for their marketing and business needs through the extension of streamlined and customizable workflows, agile social segmentation, uploading “Owned Content” into VI through the API, and the addition of Instagram monitoring and analysis.
With Visible Technologies’ acquisition by Vocus and Cision, its enterprise social media intelligence platform Visible Intelligence adds a large array of social media solutions to the companies’ powerful PR and marketing communication tools. The September 2014 update enhances this robust platform to further expand brands’ social media monitoring, analysis and engagement tools.
“Seamless social media intelligence can give every business a leg up on the competition,” said Visible Director of Product Strategy Michael Maziarka. “We always strive to give our customers tools that help them achieve success in their day-to-day business by learning from and engaging within social media. Our latest updates make it even easier for customers to evaluate and adjust their marketing and social strategies.”
Highlights from the September VI product update include:
On-Demand Segmentation
Dashboards can now be instantly updated by applying a category to reflect the desired segmentation. Users can apply any of their defined categories to target a specific location or region such as the West Coast, speaker persona, topic, product attribute and more. Couple the category overlay with “Sticky Dates” to update that segmented view for a different time period. This enables powerful, extensive updated views within seconds.
Engagement Workflows Tuned for the Situation
Transition a Conversation to Twitter Direct Messages
This feature makes it easy to transition a public Twitter conversation to a private one. Without leaving VI, users can directly access Twitter’s direct messages for the provided social profile and continue the discussion out of the public’s eye.
Post Approval Workflow
Users can expand their social media response team without worrying about any missteps when posting responses on social media to customers. This feature allows administrators to approve tweets or posts, prior to them being sent. This security permission can also be removed at any time, enabling responses to be sent immediately.
Owned Media Content Ingestion
Community site posts, market survey responses, and other owned media content can now be automatically uploaded into VI using the API. Brand content, with its supporting enrichments such as location, tags, published date, etc. can be uploaded at your designated time intervals. This feature makes it easier for users to add content into VI for analysis alongside social.
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Content Expansion: Instagram Posts
VI now incorporates Instagram posts and direct comments using the popular network’s API. Users can segment their analytics to review only Instagram data or in association with other social data for comparison across the social ecosystem.
Coupling Visible’s social intelligence platform and insights experts with Vocus and Cision’s powerful PR tools, brands now have access to a truly comprehensive solution for tracking and analyzing earned, owned and paid media that elevates brands and drives business results.
About Visible Technologies
Visible Technologies® is an industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible’s patented platform – Visible Intelligence® – and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI.
About Vocus
Vocus is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communications professionals from over 120,000 corporations, agencies and nonprofits use Vocus to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of communications campaigns. Vocus is the parent company to PRWeb, Help a Reporter Out (HARO) and iContact. It is headquartered in Beltsville, Maryland with offices in North America and Europe.
About Cision:
Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, with revenue of approx. SEK 1.0 billion in 2012.