Using email marketing tools is undoubtedly a highly cost-effective marketing strategy for small businesses. It can systematically build relationships, drive engagement, and deliver a higher ROI on marketing campaigns.
Email marketing tools or platforms are easy to manage and they give you full control to create and maintain a direct contact with your customers. But which of these tools are best suited for your business? Here are top 5 email marketing tools of 2022 that can help you engage with your customers.
ActiveCampaign
It a great email marketing platform for small businesses with smaller marketing teams. What makes it the best is its affordability. ActiveCampaign has all the features that you will probably need for your marketing campaign such as triggered emails, email funnels, automation, segmentation, A/B testing etc.
ActiveCampaign utilizes machine learning and predictive tools to enable marketers to work less and smarter and help in delivering higher ROI. Other advanced features of ActiveCampaign include its well-managed deliverability, multi-user editing, conditional content, and geotracking.
Mailchimp
Mailchimp is a very popular email marketing tool as it is one of the most established ones. Beginners and start-ups who have less manpower in the early stages of business can use Mailchimp to their benefit. It offers tools like email automation, data segmentation, A/B testing, lead capture forms, CRM integration, templates, personalization, etc.
Mailchimp actually started off as an email-focused solution platform but now this platform has much more to offer. It has all the features to run smooth email marketing campaigns thanks to its simple and easy to navigate user interface. Its interface makes email marketing easier for beginners from non-tech backgrounds.
It features a drag and drop email builder and has various professional templates that can create beautiful campaigns instantly. It also allows you to grow your audience by adding popup signup forms to your website (built on Mailchimp itself). It comes with a free as well as paid version.
Sendinblue
Sendinblue is one smart email marketing tool as it has all feature built in that you need to launch and track an email campaign. All you have to do is add your content on the Sendinblue platform sit back, relax and watch your outreach take off.
Sendinblue is like that mature kid in the family who knows it all and can do everything efficiently. With Sendinblue you can add live chat to your site and get a hold of new email addresses that visit your site in search of products/services. It provides its users with a sales and marketing toolkit.
Its features include personalized content, laser-focused segmentation, A/B testing, and send time optimization. Apart from it email marketing features you also get over 40 customizable templates, a built-in CRM and simple tools to build workflows.
Also Read: 5 Best and Most Important Email Marketing Tips for Small Businesses
Hubspot
HubSpot is the perfect and a very easy-to-use email marketing tool. Why we say easy is because with Hubspot you need not have any designing skills to create professional-looking and personalized emails.
Its email marketing features are powered by HubSpot’s CRM, the Marketing Hub and the Sales Hub. The Sales Hub allows email tracking and scheduling, meeting scheduling, email sequences, and reporting. With its CRMs you get access to customer data that is later beneficial to customize emails.
Constant Contact
We’ve saved the last spot for Constant Contact. Currently, it the fastest growing email marketing platform across the world. To top that, it is also easy-to-use and a “beginner friendly” email marketing tool. It doesn’t matter if yours is a small business, a non-profit organization, or a start-up, Constant Contact is the right choice.
Constant Contact allows to easily manage your email lists, contacts, email templates, etc. It provides you with access to amazing features like unlimited emails, easy tracking and reporting, built-in social media sharing tools, list segmentation, etc.
With Constant Contact you can opt for their Email Plus accounts which come with powerful features like email automation, drip campaigns, surveys & polls, subject line A/B testing and much more.
Though there are several email marketing services for you to choose from choosing the right one can be confusing. The above-mentioned email marketing tools are the top-rated ones among all the others. Whether you choose Mailchimp or Sendinblue or Constant Contact by choosing any of these five you would make the right decision.
